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IZEA OVERSEAS influencer MARKETINGBlog Resources


Across the pond in the UK, many popular online celebrity KOLs are attracting huge followings and posting engaging content on social media. From makeup tips and fashion advice to British archaeologists or celebrity soccer players, the UK has been a target market for many brands and marketers doing influencer collaborations. The following list of UK influential online celebrities recommended by IZEA may help you. IZEA recommends 10 of the UK's most popular online celebrity KOLs Zarah Hameed Zarah is a globetrotting London girl who shares scenes from her travels and daily life. On Instagram, Zarah takes her followers and friends through opulent Regent Street, strikes a stylish outfit pose in front of the autumn leaves in Oxford, attends Sunday Funday events at chic London restaurants and more. Elizabet Zauere London-based internet creator Elizabet is passionate about modeling, travel and fitness. For her Instagram followers, Elizabet unboxes her fantastic fall fashions, shows off swimwear from her favorite brands, and tries on the latest boot and denim trends, and her content has been receiving major fashion brands. David Beckham Beckham is more than familiar to everyone, he is a former professional soccer player and world famous fashion leader. On Instagram, Bey shares his holiday gifts for his 75.8 million followers, uses his free time to visit Chelsea pensioners for charity events and more. After retiring, Beckham has successfully transitioned into the fashion industry, showing his fans what he wears in his daily life, attending various events in the fashion world, and what his family is up to. Honey Rose...
Simon Gao
December 23, 2022
IZEA OVERSEAS influencer MARKETINGBlog Resources

What are the differences between influencer marketing and affiliate marketing?

Affiliate marketing and influencer marketing are often lumped together and treated as one and the same thing. According to Insider Intelligence, affiliate marketing accounted for 9.6% of netroots marketing revenue in 2021, while brand partnerships accounted for 68%. While they sometimes produce the same results, there are key differences between affiliate marketing and influencer marketing. Affiliate marketing helps brands generate sales and pays a commission fee for each sale made using their online marketing code or link. Influential KOLs, on the other hand, create content to increase brand engagement, awareness and sales by highlighting the benefits of a specific product or even an entire company. Affiliate Marketing vs. influencer Marketing Over the years, influential influencer and affiliate marketing have helped brands achieve higher conversion rates and higher ROI than TV and radio. This is thanks to the power of social media. While influencers typically utilize social media sites or platforms, affiliate marketing companies use a variety of methods. Some affiliate marketing channels promote their products on their social media pages, while others create websites and digital tools to engage their target audience. Influential webmasters are often paid a flat fee or given products to create and post content that promotes their brand and/or products, and in some cases, webmasters are also given membership codes or a commission cut of each sale made on the content they bring to market. Benefits of influencer Marketing Determining which strategy is best for your brand can take time and effort. influencer marketing can focus on long-term improvements in metrics such as click-through rates, social media SEO, and engagement using content creation. Marketers work with influential weblebrities to gain authenticity and build credibility and trust. Social media weblebrities are successful because they have the ability to position themselves as experts in their field while inspiring those who support them as fans. Their audience is more inclined to trust them and listen to their advice and opinions. Our Trust in influencer Marketing report shows that 62% of respondents are more likely to trust an influential influencer blogger with sponsored posts than a top tier celebrity. Brands also have better control over influential online celebrity marketing campaigns. Depending on the contract, they can choose the best person for the job, develop a content strategy, request changes and post content multiple times. Benefits of Affiliate Marketing Affiliate marketing is relatively simple. It can be easily implemented into a strategy without adding additional, complex planning steps. However, it can take time and effort to find a quality tool that can create unique URLs and allow for conversion tracking. With our next generation online affiliate marketing platform, IZEA...
Simon Gao
December 14, 2022
Blog Resources

IZEA recommends TikTok beauty and skincare influencer KOL

With over 132 billion views of #skincare on TikTok, skincare is one of the most popular topics on TikTok. Influential bloggers create content about skincare on many platforms, such as some beauty bloggers on Instagram, but for skincare content on TikTok, these 10 influential netizens provide engaging content. From their favorite skincare products to exfoliators to free advice from dermatologists, plenty of skincare content receives a following from fans as well as sponsorship from beauty brands. 10 Popular Beauty Bloggers on TikTok With 57,500 followers, Iona Francis, founder of Iona Francis Sparkles and Skin, focuses on acne-prone skin content and shares her tips and tricks for people with these skin conditions. If you're a brand or other creator looking for someone to offer advice on acne skin care, this TikTok account is perfect for you. Iona also has 116,000 followers on Instagram. Dr. Scott Walker Walker, MD, is a dermatologist and skin specialist who uses his knowledge on TikTok...
Simon Gao
December 12, 2022
IZEA OVERSEAS influencer MARKETINGBlog Resources


Unboxing videos have been a consumer favorite since they first appeared on YouTube in the early 2000s. Every month, more than 90,000 people type "unboxing" into YouTube. Since TikTok became the most downloaded app in recent years, the #unboxing hashtag has been viewed on TikTok 44.3 billion times. As brands looking to produce great unboxing video content with their target online celebrity KOLs, make sure your video has the following seven important elements. 1. High Quality Video While it sounds simple to say that an unboxing video should be high quality, that's not to say that it requires professional production standards. The appeal of videos for influencer marketing is authenticity, meaning that the person reviewing the product is doing so independently without professional guidance or brand stylization. This is very important! For influential weblebrities, quality video is not just about avoiding shaky cameras, blurry footage or distracting background noise, but also about good lighting, clear vocals and authentic review content. The ideal video clip should include wide-angle shots, close-ups and clips of the weblebrity's facial expressions as they show and review each product. Using an overhead view gives a close-up of the entire contents of the box. The length of the video depends on the platform and the product. For example, unboxing a simple piece of clothing may be relatively short. In contrast, iJustine's iPhone 14s YouTube unboxing video is over 22 minutes long, so she can provide a full review and highlight features and benefits. 2. The key word here is "short" because you don't want to lose interest before the viewer watches the unboxing video. Before you start the unboxing, just give a brief description. Mention the brand or company and the product that will be unboxed. Hint that there will be a demonstration, a tutorial, and whether there will be a follow-up video to direct viewers to the brand's website or social channels, or even an end credit. ...
Simon Gao
December 8, 2022
IZEA OVERSEAS influencer KOLBlog Resources

IZEA Recommends Top Camping influencer KOLs on Instagram

During the global pandemic, the reduction in the frequency of long-distance travel has made outdoor camping the most popular form of recreation around the world. Whether you are new to camping or a seasoned camper, there is always social media to explore for knowledge and gear about camping. Whether you're a brand that produces camping gear, a travel agent, an outdoor adventure planner or an all-weather fabric manufacturer, check out these top camping webmasters abroad on Instagram who take the perfect photos, find the world's best campsites and share knowledge and offer advice about your next camping trip. IZEA recommends 8 overseas camping weblebrities KOL Trout and Coffee Kyle is a New England outdoorsman. His YouTube videos capture the breathtaking views of fall foliage and winter wonderlands. Often, photos don't do a good job of portraying the beauty of nature. Nonetheless, Kyle uses the footage, clips and soundtrack of his videos to try to portray his experiences while venturing outdoors. Kyle has over 264,000 YouTube subscribers. Matthew Hahnel Matthew is a backpacker, camper and traveler based in Seattle. You'll find campgrounds from around the world in his posts. His photographic content captures the beauty of the places he visits, and he also shares photos of outdoor camping with wild bears and other animals. Matthew has over 247,000 followers on Instagram. Steve Wallis Steve is an experienced camper who shares his experiences as he trudges through the woods. He regularly recommends unusual "secret camping" spots he finds on social media. He also offers his fans lessons on setting up a tent or cooking outdoors. Steve has over 43,000 Instagram followers...
Simon Gao
December 2, 2022
OVERSEAS influencer MARKETING IZEABlog Resources

How to Find Overseas influencer KOL on TikTok

Over the years, TikTok has become the social platform of choice for millennials. If they are part of your target audience, then TikTok should be an important part of your marketing strategy. However, as the number of TikTok users and weblebrities has grown by leaps and bounds, it has become increasingly difficult for brands to find a target audience and the right weblebrity to work with. While collaborating with super influencer on TikTok still works, it is often easier to produce desirable marketing results with overseas waifs or KOCs with smaller fan bases to create a real connection with a pendant audience as the price tag continues to climb. What is a local online celebrity KOL? Overseas local online celebrity KOLs are celebrity bloggers located near the actual markets that brands and products target. They usually have more than 10,000 precise as well as highly engaged followers in the same area. They tend to post more targeted content, thus increasing engagement. Overseas local influencer marketing with scale is perfect for small businesses looking to attract new customers or connect with existing customers. How to find local influential online celebrity KOLs overseas? Use these tips provided by IZEA to find influential bloggers on TikTok for your brand: 1. TikTok Search When trying to find micro-niche on TikTok, searching within the official app is certainly effective and accurate. After logging into your account, click on the search bar in the upper right corner. Type in the name of a celebrity or category, then your location, and then select the "Users" option. Scroll through the list of accounts and even filter by criteria to narrow down your search to get a list of the webmasters you want to find. 2. For You page recommendations If your brand account is active and regularly interacts with content in your niche or created from nearby locations, then the For You page may be helpful. This page displays content and accounts that are relevant to your interests, segments and locations. 3. Hashtags Hashtags are a great way to find webloggers in your location and niche. You can enter a hashtag in the search bar and scroll through the list of content, or go to the "Hashtags" option and search for that hashtag and other similar hashtags. Including #ad will show you sponsored content that the creator has already posted. When searching for a hashtag in a segment, the more specific the better. Broader hashtags can provide insight into overall content trends, but when searching for online celebrities and bloggers (especially local KOLs), differentiation may give you the desired results. 4. 4. Keywords As with subject tags, targeted keywords can be used to find influential webloggers in your target location and segment. The two results will be very similar, but the keyword search results may contain content not found in the subject tag and vice versa. 5....
Simon Gao
November 28, 2022
IZEA OVERSEAS influencerBlog Resources

Content Ideas for Planning Holiday Marketing with Instagram influencer

For Instagram creators, this is the perfect time to promote their favorite products, services and sales to help inspire their followers to shop. For brands it's also a time for you to know which influencer KOLs your audience will love for holiday marketing and how to create content for Instagram post ideas. Below IZEA summarizes some of the most popular post topics from the past for brand marketers to consider. First, make sure you've put together a holiday content calendar that works for you. This will help you plan your content in an organized manner without feeling overwhelmed with what to post and when. The next step is to target content topics that are relevant to your products and brand. It's important to work with influencer content for holiday tangents. Take a look at what kind of content hashtags are most popular for holidays abroad! Holiday Gift List Recommendations An easy way to collaborate with influencer to share holiday content on Instagram is to use your existing KOL connections. Many brands are promoting amazing direct deals this slot, and you can get them to share links to those purchases through sponsored posts or membership codes. But on the topic of working with influencer, it's even better to speak from the influencer blogger's perspective and include your brand or product in the best gift list. This can be better accepted and reached by consumers who want to buy. Showcase favorite holiday outfits If you are a fashion brand or an online celebrity in a related field, now is the time to share your favorite holiday outfit ideas with your followers and audience. Content about holiday outfits is always one of the most searched types of content in this marketing slot. For example, through online celebrities sharing some of their favorite brands with matching outfits together for holiday events (e.g. parties, dinners, shopping trips, etc.). Usually fashion and beauty brands will join the slot to cleverly collaborate deeply with netizen bloggers, not only sharing fashion trends for holiday wear, but also sponsoring some super netizen's year-end events to influence every audience searching for holiday-themed content. Holiday Staging and Space Decor With several year-end heavy holidays coming up for Thanksgiving, Christmas, and New Year's, content on how to decorate a room, inspiration for staging, and more is very popular. Regardless of your brand's style, the online fans you work with want to see how they recreate their spaces and decorate their homes with unexpected creative touches. During the holiday season, many home brands, small appliances, etc. book their influencer slots in advance. Plan ahead with creative content, create content from a home decorating content perspective, gift and DIY perspective, and wait for a surge in search volume to gain free natural exposure and traffic, which can be twice the effort. Promotion and goodies sharing As a brand don't miss this best slot for influencer sharing sales. Many KOLs in the goodies sharing category know that the two months at the end of the year are the best sales period, and will share attractive cheap goodies, promotional discounts, and trial experiences according to different attributes and needs of the holidays. Holiday season is not only the busiest time for netizens, but also the best marketing window for brands to clear their sales at the end of the year. Choosing the most suitable category to plant the influencer can be very effective. The Instagram snap feature provides a less curated and more trustworthy form of content for people, allowing audiences to learn how to use the product through a influencer, or a influencer KOL can tell them why you should buy it for yourself (or someone else) this holiday season. A great example of this is lifestyle blogger Krista Horton, who has shared a lot of promotional product seeding content and made amazing sales through Instagram Story. Develop a Year in Review Showcases highlights of your best content throughout the year. It brings a new perspective to your best content and can attract more followers. It can be your popular photos forming a rotating post or some clips of your Reels from the year. for online celebrity bloggers, this type of content is what fans look forward to at the end of the year, and as such a content format becomes more and more popular, implanting this type of content has become a creative point for some smart brands when marketing with online celebrity bloggers at the end of the year. About IZEA Global influencer Marketing IZEA Worldwide, Inc. ("IZEA") is a marketing technology company that provides software and professional services that enable brands to collaborate and transact with a full range of today's socially influential influencer KOLs and content creators. The company is a pioneer in the evolving commercialization of content, enabling self-publishers to create value through their content, creativity and influence. IZEA launched the industry's first influencer content marketing platform in 2006 and has since facilitated nearly 4 million transactions between online brand buyers and influencer content creators. Leading brands and agencies around the world have partnered with...
Simon Gao
November 24, 2022
IZEA OVERSEAS GAME influencerBlog Resources


E-sports are one of the fastest growing sports in the world. Since entering the mainstream, competitive gaming has soared in popularity, especially among the under-40 crowd. The industry is expected to be worth nearly $2 billion by 2023, with viewers of top events reaching tens of millions. These eSports online players also have the opportunity to create content for a large fan base and aspiring tournaments as their popularity rises. These eSports KOLs use their gaming skills and ability to connect with fans to promote the sport. IZEA recommends Johan Sundstein, a popular eSports online gaming KOL overseas Johan, often known by his eSports name n0tail, is the richest eSports gamer in the world, having grossed nearly $7 million since he started playing Dota 2. The 29-year-old Dane won the International eSports Championship, winning four Dota 2 tournaments in 2018 and 2019. Johan shares his insights and experiences in eSports events on his YouTube channel, which has over 167,000 subscribers. His channel features gameplay from his events. Mendo Lukas "Mendokusaii" is a professional gamer and eSports content creator for Team Liquid. He works on...
Simon Gao
November 18, 2022
IZEA OVERSEAS influencer MARKETINGBlog Resources


For brands that are just starting to dabble in online marketing campaigns, it's crucial to understand how to measure success metrics. After all, finding the perfect content creator and planning an impactful marketing strategy are only part of the job. Whether you're looking to learn about hashtag KPIs, audience growth, or how to track click-through rates, read on to learn how and why to track influencer marketing KPIs. Why Tracking influencer Marketing Core Metrics is So Important As with any marketing campaign, your team needs to know what they're doing right and where there's room for growth. Analyzing quantifiable data metrics can save you time and money, and identify questions that may impact your future influencer marketing strategy, including: Should we continue to build a relationship with this influential influencer? Are our campaigns having a positive impact on our target audience? What is the return on our investment? Would other forms of marketing be more effective in terms of time, money and efficiency? Are we meeting the goals of this impactful marketing campaign? What adjustments should we make to our influencer marketing strategy? Many analytics tools are available through social media platforms, but savvy brands know that it pays to leverage third-party cross-channel marketing platforms. These tools provide an end-to-end influencer marketing solution for everything from social listening and campaign management to content amplification and analytics, and can provide a one-stop middle office for everything you need before, during and after a influencer campaign. Netmarketing KPIs to track These tools provide an end-to-end Netmarketing solution for everything from social listening and campaign management to content amplification and analysis, providing a one-stop shop for everything you need before, during and after a Netmarketing campaign. Brand awareness Brand exposure In the media-saturated world of the Internet, it is not enough to simply make your company or brand famous. The concept of brand awareness goes beyond name recognition to measure consumer familiarity with your logo, images or the unique qualities of your products and services. For the purpose of influencer marketing analytics, you can measure brand awareness through three metrics: Audience growth Before and after your campaign, visit your influencer profile to calculate the number of "common" followers. The difference will reflect the number of followers you have gained from your partnerships. Reach and...
Simon Gao
November 16, 2022
Overseas web3 marketingBlog Resources

What can IZEA's Web3 team do for your brand?

As a North American company deeply involved in Web3 marketing and social media technology solutions, IZEA is familiar with the Web3 marketing space. With Web3 trends and clients, IZEA has a team of experts who know all the products and technology services of cryptocurrency, NFT, and the meta-universe very well. We can help your brand get started in the metaverse or take your Web3 marketing efforts to the next level. "It is well known that Web3 is revolutionizing the Internet and creating new models for brands to interact with potential customers," said Rob Crumpler, Senior Client Partner and Head of Blockchain Industry at IZEA. Want to learn more? Here's how we can help Web3 businesses with their marketing: Discovery Discovery If you're not completely convinced of the power of Web3 marketing, we have some success stories as well as guidance on how your brand can access great business opportunities. Our Web3 team offers consulting and resource matching that can connect you with technology providers. Strategy Strategy Our influencer marketing experts can help you launch your brand's NFT strategy or help develop a strategy for your campaign. We also help clients brainstorm, plan and produce social media content to drive marketing results for your brand and product launches. Development Outreach From creative concept conception to strategy execution, we've got you covered. We will provide support for Web3 marketing channels, as well as assist in the design and build of metaverse products. Execution Execution Through IZEA's collaboration with a wide range of online agencies and our resource pool, we can help you find the best online blogger KOLs and celebrities to promote your brand project. We can amplify the exposure of your Web3 weblebrity content through paid media for optimal results, providing in-depth data insights to measure its success. About IZEA Global influencer Marketing IZEA Worldwide, Inc. ("IZEA") is a marketing technology company that provides software and professional services that enable brands to achieve a full range of partnerships and deals with today's socially influential influencer KOLs and content creators. The company is a pioneer in the evolving commercialization of content, enabling self-publishers to create value through their content, creativity and influence. IZEA was founded in 2006...
Simon Gao
November 10, 2022