TikTok, also known as the overseas version of Jitterbug, is currently the fastest growing social platform in the world, with 8 new users joining almost every second. The short video app is the go-to place for sharing fun videos and trending music, and I'm sure brands have taken notice. With so many people around the world attracted to TikTok, there is no doubt that it is a superior medium for brand communication and product promotion. If your brand wants to run an influential marketing campaign on TikTok, you may be curious to know how much it costs to market and how much the online celebrity KOLs on TikTok charge?
IN ORDER TO PROVIDE CONSTRUCTIVE HELP TO ADVERTISING BRAND OWNERS, IZEA HAS FOUND SOME DATA FROM YEARS OF influencer SALARY DATA TO PROVIDE SOME REFERENCE.
Can you trade your product for a post from a TikTok blogger?
A few years ago, influential bloggers would be paid with free products in exchange for positive reviews or a free display on their homepage, but those days are gone. Now, most influential webmasters, regardless of channel, want to get paid directly to create content and promote it to their followers.
IF A BRAND REQUIRES A influencer KOL TO TEST THE PRODUCT OR SHOW THE PRODUCT IN THE CONTENT PICTURE, THE PRODUCT SHOULD BE SENT TO THE influencer CONTRACTED BY THE ENDORSEMENT FOR FREE.
What are the factors that affect the price of influencer?
The price of TikTok weblebrities may vary greatly and differ for each weblebrity blogger, why is this? IZEA has concluded that there are several factors that increase the cost of marketing TikTok weblebrities.
Fan base and audience size
Obviously, internet celebrities with large audiences of followers charge more. For example, Kim Kardashian, who has 306 million followers on Instagram, charges between $300,000 and $500,000 for an endorsement. While her pay is certainly at the head of the pack on Instagram, it does show a direct correlation between pay and follower size.
Types of content
Different types of content require different time and cost investments. For example, TikTok image publishing is cheaper than video content. A simple product review is cheaper than an ebook review report. The more work it takes to create content, the more it costs.
Interaction rate
Seasoned webmasters will invest more in their daily traffic and post sponsorship to increase engagement rates, so webmasters with higher engagement rates will be able to charge more. The average engagement rate for social media webmasters is between 2-3%, and between 4-6% is good enough for any topic and social attribute activity among teens to be spread as viral marketing.
Exclusive cooperation
If you find weblebrities that are truly relevant and closely related to your audience, you may want these TikTok weblebrity KOLs to work exclusively with your brand. If this is the case, the weblebrity must sign a non-compete agreement and receive higher compensation to cover any other contracts and income that the weblebrity must decline during this period.
White List
If you intend to use the content of a webmaster for paid advertising to promote it, you will need to pay extra for this and include it in your contract, and your partner webmaster will be whitelisted.
How much does TikTok influencer charge?
PUTTING ASIDE THE PRICE FACTOR FOR A MOMENT, IT'S IMPORTANT TO SET A STARTING POINT WHEN TALKING ABOUT influencer PRICES. TO HELP BRAND OWNERS, IZEA HAS ANALYZED influencer PRICE TRENDS OVER THE PAST SEVEN YEARS AND PROVIDED SPECIFIC REFERENCES.
Average cost of sponsored influencer posts on TikTok
To work with TikTok's weblebrities, expect to pay $3,514 per sponsored post. The chart below shows the average cost of placed content created by the platform's weblebrities. As you can see, the average cost of a TikTok post is the second highest, after YouTube, with an average value of $4,491 per piece of paid content.
TikTok and YouTube are probably the most expensive media mix options because they require influential weblebrities to shoot video content. As you might expect, shooting videos requires more time investment than taking photos and therefore costs more than other content media.
Comparing the average cost of a TikTok post to the same post on another platform
In influencer marketing placements, brands may ask influencer to create multiple content across platforms, and you may ask influencer to post content on multiple platforms on your social media matrix, which of course results in a significant increase in cost.
The chart below shows the average cost of distributing TikTok content simultaneously with other platforms.
The most common platform for combining with TikTok is Instagram. most brands combine TikTok with an Instagram Story, which Story content disappears within 24 hours. This combination of content maximizes the reach of brand campaigns by engaging the target audience on two different platforms.
Average cost of sponsored TikTok posts by follower size
The size of influencer's fan audience also affects their prices. In order to study the size of the fan base, influencer were divided into groups and the data for each group is as follows.
Tail influencer: 1,000-9,999 followers
Small and medium-sized netizens: 10,000-49,999 followers
Waist influencer: 50,000-199,999 followers
Top influencer: 200,000-499,999 followers
Super influencer: 500,000-999,999 followers (or more)
State of the Influencer Earnings™ 2022 shows a salary report based on cross-platform influencer audience levels. You will notice an increase in influencer salaries from 2020 to 2021 for all levels.
IN 2021, A TAIL-END KOL WILL CHARGE ABOUT $800. SMALL AND MEDIUM WEBLEBRITIES CHARGE ABOUT $1,500, WHILE WAIST WEBLEBRITIES CHARGE ABOUT $3,000. HEADLINER KOLS CHARGE ABOUT $5,000, WHILE SUPERLINERS TOP THE LIST AT NEARLY $7,000 PER POST.
Since 2015, when IZEA began tracking the prices of weblebrities, it has found that all weblebrity marketing prices are at an all-time high. Brand owners can still find TikTok videos starting at $50 in IZEA's marketplace for creators, because the platform allows creators to set their own prices for collaborations.
Ready to launch a TikTok influencer marketing campaign? If so, check out IZEA's 2022 influencer Salary Report. Inside, you'll find more insightful data on the price of influencer salaries, helping partners gain a deeper understanding of the cost of a influencer-sponsored campaign.
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