Global brand marketers can apply for a trial of IZEA's new marketing platform Flex
ORLANDO, FL (September 21, 2022) - IZEA Worldwide, Inc. (NASDAQ: IZEA), the premier provider of online marketing technology, data and services to leading brands worldwide, today announced the launch of IZEAⓇ Flex, the company's next-generation online marketing platform. The announcement was made today during the "SUPERCHANGED" streaming event. A replay of the video can be found at http://izea.me/super4 along with a 4-minute recap of selected videos.
"We have fundamentally re-imagined how the influencer marketing platform functions and how it should serve its users," said Ted Murphy, founder and CEO of IZEA. "IZEA has done away with predefined workflows or the notion of how a influencer marketing campaign should be executed. Instead, we have created a platform with flexibility as a core principle, allowing marketers to use any combination of standalone applications when they see fit. The result is the birth of a whole new set of tools that individually empower the work of influencer marketing and become even more powerful when used in combination."
"Flex introduces end-to-end tracking of social commerce, enabling marketers to easily measure the performance of individual weblebrities on e-commerce revenue at scale," continued Murphy. "The platform is also designed to support marketers who are executing the next generation of influencer communities in the meta-universe, as well as producing new types of content, such as branded NFTs."
At launch, IZEA Flex will offer eight core modules: Discover, ContentMine, ShareMonitor, Integrations, Tracking Links, Contacts, Transactions, and Campaigns.
The Discover module in Flex allows marketers to search and filter data on over 40 million weblebrities across multiple social media platforms, a 166% increase over IZEA's previous generation product. Marketers can sort and filter influencer and their content. They can also identify potential matches based on their audience's available age, gender and income information to find the right creators for their campaigns. IZEA has introduced stream processing to its discovery engine, enabling marketers to add additional creator types to the platform. Flex will discover, enrich and measure data from weblebrity KOLs on-demand.
The new ContentMine is an artificial intelligence. powerful tool that helps marketers find, organize and measure content faster and easier than ever before. Marketers can use ContentMine to upload and share new content in the cloud, or use the software to pull and monitor content from existing URLs from influencer KOLs. ContentMine refreshes social media metrics on a regular basis, eliminating the need to manually update engagement data in spreadsheets. ContentMine allows marketers to build assets into shareable content groups or leverage the automated content generation component built into the tool.
With ShareMonitor, IZEA brings multi-platform social monitoring to the masses. ShareMonitor allows marketers to track brand mentions, hashtags and keywords across major social platforms. Marketers can use the tool to help identify new advocates for a brand, competitor activity, or overall content trends across multiple platforms. ShareMonitor focuses on the most engaged social media users, with 95% of available accounts having more than 1,000 followers.
Flex takes conversion tracking to the next level with deep MarTech integrations to eCommerce sites. At launch, the platform is integrated with Google Analytics and Shopify, with more integrations in the works. Flex's Google Analytics integration allows 74% of the world's most popular websites to link their influencer campaigns to valuable metrics, including time spent on site, engagement and revenue. With Flex's Shopify integration, Shopify's nearly 4 million customers can use Flex to track the impact of their influencer campaigns down to the order level.
Flex's full-featured Enterprise Link Shortener includes support for custom domains, integrated third-party bot detection, and enables dynamic UTM parameters associated with other Flex modules. Tracking links provides real-time metrics that enable marketers to measure the effectiveness and impact of weblebrities, enriching more sales-oriented social marketing metrics. When used in conjunction with other modules, marketers can see which weblebrities drove which customer purchases, how much they spent, and what they purchased.
Flex Contacts are custom built with modern influencer collaboration in mind. They are responsible for contacts and companies in the creator ecosystem, including agents, legal representatives, and more. Creator lists are also now easier than ever to use with the help of Flex's Smart Lists, which use statistical information to automatically group creator contacts.
Flex makes making and receiving payments faster and more economical than ever. IZEA introduced a fixed fee per transaction - just $2 - to send electronic payments. Gated access with designated payment approval user roles provides security and control for influencer to receive payments. Transaction data is encryptable, searchable, sortable and fully customizable.
The Campaigns module is the foundational layer of Flex, allowing marketers to organize and find creators, content and data insights to inform their influencer marketing strategy. The module includes campaigns, platforms, hashtags, collaboration types and content types. Campaigns support social sponsorships, metaverse collaborations and IRL activations.
"IZEA Flex meets the needs of brands and agencies large and small, built from the ground up to be both flexible and powerful," continued Murphy. "We believe Flex is the best value tool for the social media netroots marketing industry, and our pricing lowers the barrier to entry for enterprise-class software across the board."
- Free Plan: For the first time, IZEA is offering a completely free enterprise software tier. The free plan allows users to see how Flex's tools can work for their organization, including access to ContentMine, ShareMonitor and Tracking Links.
- Starter Plan: The Starter Plan unlocks the Discover toolset and allows users to search IZEA's database of over 40 million creator connections. It also adds more Flex contacts, ShareMonitors and a larger ContentMine. it starts at $130 per month with an annual subscription.
- Energy Plan: Flex Power subscribers unlock creator payments and gain unlimited access to ContentMine, Sharemonitor and Flex Contacts. Energy plans start at $500 per month with an annual subscription.
Professionals with influencer marketing needs can sign up today to request access to a private beta version of Flex. Flex will be available to all users later this fall. To request an invitation to the private beta, visit https://flex.izea.com/
ABOUT IZEA GLOBAL influencer MARKETING
IZEA Worldwide, Inc. ("IZEA") is a marketing technology company that provides software and professional services that enable brands to collaborate and transact with the full range of today's socially influential online KOLs and content creators. The company is a pioneer in the evolving commercialization of content, enabling self-publishers to create value through their content, creativity and influence. IZEA launched the industry's first influencer content marketing platform in 2006 and has since facilitated nearly 4 million transactions between online brand buyers and influencer content creators. Leading brands and agencies worldwide have partnered with IZEA to drive social media engagement rates, diversify brand voice, expand content production and drive measurable return on investment.
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