YouTube

YouTube has always been a leader in video platforms, with about 500 hours of content uploaded to the platform for every minute that passes. IZEA summarizes these strategies below on YouTube influencer marketing, which can provide effective references for brands even now that TikTok is surging. TikTok has quickly become popular with its short video format, and people now spend roughly the same amount of time on TikTok as they do on YouTube each day. According to Insider Intelligence, the chart below shows that U.S. adults spend about 45 minutes on each platform. Reasons marketers should stick with YouTube YouTube is a cross-generational platform, which means it appeals to audiences of all ages. YouTube's user base is about twice as large as TikTok's. YouTube is the most effective channel for influencer marketing campaigns. The amount of time people spend on the platform has remained steady over the years (about 45 minutes). 3 Strategies for Brand Marketing on YouTube For now, experts believe YouTube's relevance in the social space will remain the same, but that's not to say marketers shouldn't be prepared for change. Over the next few months, make sure your YouTube...

According to statistics, 62% of Americans watch videos on YouTube on a daily basis and 92% use the video platform on a weekly basis. So it's no surprise to see more and more influential online celebrity KOLs setting up content channels on YouTube. Some of the biggest YouTube internet celebrity bloggers have garnered unimaginable numbers of followers. For example, 10-year-old Ryan Kaji's YouTube channel Ryan's World has 30 million followers. His YouTube stardom has even led to a Nickelodeon TV show and a line of Ryan's World toys. With ...