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Black Friday临近,黑色星期五网红营销技巧

美国国家零售联合会的数据显示,去年“黑色星期五”时有8720万购物者争相涌入心仪商店,还有7290万人在家中享受网购的便利。尽管从感恩节到圣诞节前夕都是消费高峰期,但在所有节日里,“黑色星期五”无疑是最受欢迎的购物日。面对热切期待购物的消费者,品牌不能忽视“黑色星期五”的重要性。为吸引更多购物者前来浏览商品,营销人员通常会提前数月策划各种吸引人的活动,但如果您的计划中没有网红的参与,那可就有所遗憾了。 在本文中,IZEA将为您介绍几种在“黑色星期五”中与网红合作进行产品营销的方法。 产品Demo 邀请像Heidiisms这样的产品测评网红,一同向新客户介绍您的产品。最好一次与多位网红合作,这些网红可以通过IZEA的全案服务为客户量身定制找到。通过多位网红展示您的产品,您将在“黑色星期五”前夕吸引更多感兴趣的购物者。 以下是一个例子,在此基础上,您可以根据您的“黑色星期五”特定产品进行相应调整:另外,您还可以要求网红分享一个独特的优惠代码或链接。作为品牌方,您可以跟踪这些代码和链接,查看哪位网红为您的销售做出了最大贡献。这也为未来的网红营销活动带来了更多可能性。 拍摄“Shop With Me”视频 邀请一两位网红光临您的店铺,与他们一同购物。您可以要求网红为特定的亲人购物,比如他们的孩子或配偶,或者让网红在您的礼品区里四处寻找好东西并展示出来。 像购物网红Carla Mackenzie一样,她曾带着她的粉丝们一起探索沃尔玛的“黑色星期五”优惠特卖。这个17分钟的视频展示了从节日主题化妆品到有趣的钱包等各种商品。您可以请一位网红在“黑色星期五”当天拍摄并分享这样的视频,或者在“黑色星期五”前进行类似的预热活动。通过这样的视频,您将吸引到更多潜在购物者的目光,为您的品牌带来更多的关注和销售。别忘了,有效跟踪和评估这些营销活动的效果,也能为未来的合作提供有力的规划依据。 发起“黑色星期五”赠品活动 通过赠品活动,让您的社交媒体受众为假日季节感到兴奋。您可以在“黑色星期五”策划一个大型赠品活动,并邀请网红来宣传并宣布获奖者,或者您也可以与多位网红一起打造为期数天的赠品活动。 具体操作如下:将“黑色星期五”最热门的商品发送给网红,要求他们在社交媒体上分享商品评测或照片,并邀请粉丝参与赠品活动,赢取这些产品。 以下是一个网红主持的赠品活动示例。参与者需要关注网红和品牌,标记三个朋友,并点赞该帖子。您可以在“黑色星期五”时进行类似的营销活动,但要确保活动规则简单易参与,以最大化参与度。 分享“黑色星期五”特卖指南 对于那些热衷“黑色星期五”购物的人来说,制定详细的购物计划是必不可少的。鉴于特卖活动众多,要掌握所有优惠实在困难。而在这时,网红的帮助可能会令您的营销活动事半功倍。您可以将宣传内容以及产品折扣价目单一并发送给合作的网红,通过他们向顾客传达您品牌的“黑色星期五”特卖信息。 以下是化妆品网红Kelly Gooch分享她代言的化妆品品牌的“黑色星期五”特卖指南的示例。 录制开箱视频 考虑提前将“黑色星期五”特卖商品发送给网红,并请他们在社交媒体上展示开始过程。开箱视频是一种在“黑色星期五”前巧妙制造商品热度的绝佳方法。 如果想尝试不同的开箱视频风格,您还可以请您的员工展示商店计划在“黑色星期五”出售的新库存。例如,就像SpinMeRoundStore在假日购物季节到来之际录制的这组全新黑胶唱片的视频。网红能够帮助您的品牌吸引新客户,并在“黑色星期五”大幅提升销售。如果您的营销计划没有包含网红营销,现在开始寻找合作还不算太晚。赶快点击下方留下联系资料,让IZEA开始帮助您寻找适合的海外网红吧!在此预祝您在“黑色星期五”取得销售成功! 关于IZEA全球网红营销 IZEA Worldwide,…
Simon Gao
July 19, 2023
Blog Resources

策划网红营销活动的建议和技巧

有创意的影响力推广活动并不需要耗费太多时间或昂贵费用。通过采取正确的策略,品牌可以与目标受众实现理想的互动效果。在这篇博文中,我们将为您介绍一些策划网红营销活动的建议和技巧,这将有助于提升您的营销效果,使您的品牌在竞争中占据优势。 以下是一些可供借鉴的影响力推广活动: 邀请网红发起挑战互动 策划一个与品牌相关的挑战,并吸引用户参加。例如,要求参与者发挥创意,找出产品或服务的最佳使用方式。品牌方可以通过社交媒体、电子邮件营销和品牌网站上的专门页面来推广这个挑战。 在设定挑战之后,制定参与指南和一个带有品牌名称的主题。转发社交媒体用户的参赛作品,并举行投票活动选出获胜者。 视觉元素也总是有帮助的。如果您需要一些视觉灵感,可以查看IZEA Flex的AI故事板。只需简要描述、添加一个模特和一个理想场景,您的活动就可以快速成型。 举办由网红主导的宣传营销活动 举办一场由网红主导的宣传营销活动,确保活动以品牌为重点,但将注意力放在建立关系和提高品牌知名度上,而不是销售。尝试包含一些实践性的互动,让用户可以参与其中。 网红营销活动示例 IZEA与全球智能手机制造商TECNO合作,共同展示了TECNO CAMON 19 Pro Mondrian手机,这款手机不仅是一件艺术品,更是定义了新的智能手机标准。其设计灵感源自于著名画家彼得·蒙德里安(Piet Mondrian)的艺术作品,旨在纪念他的诞辰150周年。 为了实现这个目标,IZEA与科技和生活方式网红合作,共同将该产品定位为一件现代艺术品。他们在波士顿美术馆举办了一场沉浸式现场体验活动,旨在将TECNO的智能手机与蒙德里安的艺术意义联系起来。活动邀请了记者和创作者参与,向他们介绍了该公司,并展示了手机独特的设计和功能。 为网红提供试用产品并邀请他们进行宣传 有时简单的营销活动也可以达到不错的宣传效果,比如要求网红在图片或视频中展示您的产品。 当确定与网红合作之后,您可以提供活动指导,明确活动的目标、内容类型、截止日期和审核流程。使用IZEA Flex的AI简报工具可以快速生成活动简报,为您节省时间和精力。 关于选择图片还是视频进行营销宣传,研究表明,视频内容虽然收费更高,但同时也是展示产品使用情况的有利方式。尤其对于市场上的新产品或不太容易理解的产品来说,视频可以更好地展示其功能和特点。 网红营销活动示例 我们与TikTok上的喜剧和舞蹈类网红合作,展示他们如何在当地便利店定制自己喜欢的f'real奶昔口味。这些创作者将展示他们在商店购买自己喜欢的口味,并演示使用f'real机器制作奶昔的简便过程。 其中一位创作者,Angelica…
Simon Gao
July 14, 2023
IZEA OVERSEAS influencer MARKETINGBlog Resources

IZEA MARKETING CLASSROOM : 8 UGC CONTENT CAMPAIGN IDEAS THAT ANY BRAND CAN USE

User-generated content can provide a simple, authentic and less costly way to market natively. Content posted by users on social media is often interesting, informative and timely. Brands can also repurpose user-generated content (UGC) as additional marketing content material. With the help of a real-life influencer advertising and marketing series, IZEA has summarized these 8 types of UGC content campaign models to provide inspiration and reference for brand marketers: Ask users to show that your product is in use Although iPhone users were initially frustrated with their camera's ability to take pictures in low light, Apple's "Shot on iPhone "helped turn the tide. Apple launched the "Shot on iPhone" campaign, which showcased some of the best photos from users to highlight the powerful improvements to the camera's capabilities. in January 2022, Apple continued its global challenge, this time with the iPhone Photo Challenge. Consumers using the iPhone 13 Pro and Pro Max were asked to share their best macro photos, and the winners' entries were shared on Apple's Instagram account and billboards. Running a product usage challenge campaign encourages customers to spontaneously showcase the outstanding features of your product. Run a contest for designs created by loyal customers In a brilliant marketing initiative, Starbucks released a limited number of solid red holiday cups to encourage customers to create their own unique designs. Creatives were asked to take a photo of their unique cup and share it on Instagram or Twitter with the hashtag "#RedCupArt". In 13 countries from...
Simon Gao
July 27, 2022
IZEA Overseas influencer Marketing NylaboneBlog Resources

Case:IZEA and pet brand Nylabon launch pet online marketing campaign in North America

IZEA just wrapped up our overseas celebrity marketing campaign with Nylabone Pet Brands to raise product awareness of their Dura Chew line of chew toys and spread the word that durable pet chew toys can help stabilize anxious dogs. The goal of the campaign was to demonstrate how Nylabone's Dura Chew toys can calm dogs in situations that come with stress and emotional distress, such as the psychological anxiety their owners have experienced over the past few years as their pets return home after traveling for work. The dogs stole the show on social media with this successful Pet influencer marketing campaign, with their adorable content generating a 49.05% content interaction rate. Since August 2021, IZEA's online marketing campaign for Nylabone has attracted over 1.46 million followers and received 422K interactions. How IZEA got cute pets to create pop-up content We invited dog owners to create 12 puppy-approved content on Instagram, showcasing their new toys. IZEA...
Simon Gao
July 13, 2022
Blog Resources

Case Study: IZEA and Sparkling Ice Team Up for Student Sports influencer Marketing Campaign

IZEA just wrapped up a student athlete webcam campaign with the Sparkling Ice brand, which showcased how young athletes can stay refreshed between games and spread the brand spirit of the sports drink. The content produced by the netroots college athletes we invited was a dunk tank - with a 66.35% engagement rate and over 525,000 interactions overall. The goal of the campaign was to spread the word about how Sparkling Ice's refreshing carbonated beverage helps college athletes stay cool off the court. We timed the social media campaign to coincide with one of the biggest events in college sports, the NCAA's 2022 Basketball Tournament. This is the first NCAA Tournament since the Name, Image and Likeness (NIL) Act went into effect in June 2021, and opens the door for student-athletes to get paid for sponsored work. We selected four online student-athletes - one female basketball player and three cheerleaders - who were already celebrity bloggers with a strong social media following and influence, and IZEA provided them with a prize package of sparkling drinks and branded gifts to offer to their participating fans. Read the full case report here: izea.com/case-studies/sparkling-ice/ College Athlete influencer Marketing Effectiveness These athlete influencer KOLs are on Instagram and TikTok...
Simon Gao
July 9, 2022