Skip to main content
Tag

Instagram

Blog Resources

IZEA Marketing Class : How to use the editing feature of Instagram Reels

Instagram has been constantly updating its product features to face the competition from TikTok in order to provide a better content and creation experience. From experienced video creators, online celebrity KOLs to new content editors, Instagram users can now use the new tools to create Reels. here's a checklist and how-to for using the new Reels editing feature. The new Reels editing features help overseas brands to play with content marketing Instagram Stickers can now add the most popular Instagram Stories stickers to Reels. These small extensions have proven to be helpful in increasing the interaction rate of Ins content. Audio upgrades Creators can now upload their own sound files on both platforms. Users can also record voice-overs on Reels, or use text-to-speech narration and track sync to match the timeline of their video to the sound being played. There are also sound effects that can be placed on Reels to add interest and drama. 90-second Instagram Reels Instagram has extended the maximum time for Reels from 60 seconds to 90 seconds. This is because TikTok recently extended the video time to...
Simon Gao
June 28, 2022
Blog Resources

IZEA Marketing Class : How does Instagram's influencer charge?

Instagram is the world's most popular social platform for internet celebrities, and the visual nature of its content is very helpful in promoting products and endorsements by internet celebrities. Endorsements and promotions are a natural customer acquisition for fans, which is why some brands specifically seek out Instagram KOLs as a way to market their products. But how much do you pay an Instagrammer as a brand owner? Budgeting and pricing for foreign influencer marketing campaigns is a hot topic for brand advertisers going abroad. As this is a relatively new way of advertising, no benchmarks have been set. However, IZEA has released a study which provides in-depth insight into the payment and price range of Ins influencer. Can you swap your product for an Ins influencer post? Before discussing the details, you might assume that you can work with weblebrities by simply sending them free products as payment. However, according to Business of Apps, the majority of influential weblebrities (70%) prefer a combination of paid and free product rewards for promotion. The study shows that only 5.7% of weblebrities are willing to collaborate for the sake of only exchanging products for payment. These influencer KOLs are usually new to the industry and generally have smaller fan audiences. What are the factors that influence the price of an overseas influencer? The price of an Instagrammer can vary greatly, and you may have to pay hundreds of thousands of dollars if a brand is working with a celebrity. Izea has concluded that there are several factors that affect the price of an Instagrammer, such as: followership and audience base Obviously, an Instagrammer with a large audience of followers will charge more. For example, Kim Kardashian, who has 306 million followers on Instagram...
IZEA-China
June 9, 2022