YouTube has always been a leader in video platforms, with about 500 hours of content uploaded to the platform for every passing minute. izea summarizes these strategies below on YouTube netflix marketing, which can provide effective references for brands even now that TikTok is surging.
TikTok is rapidly gaining popularity with its short video format, and people now spend roughly the same amount of time on TikTok as they do on YouTube each day. According to Insider Intelligence, the chart below shows that U.S. adults spend about 45 minutes on each platform.
Reasons why marketers should stick with YouTube
- YouTube is an intergenerational platform, which means it appeals to audiences of all ages.
- YouTube's user base is about twice as large as TikTok's.
- YouTube is the most effective channel for Netflix marketing campaigns. Over the years, the amount of time people spend on the platform has remained steady (about 45 minutes).
3 Strategies for Brand Marketing on YouTube
For now, experts believe YouTube's relevance in the social space will remain the same, but that's not to say marketers shouldn't be prepared for change. Over the next few months, make sure your YouTube marketing efforts take into account the following.
Plan a strategy for live marketing
YouTube is the preferred source for viewers to watch live streams, and experts believe the platform will release this feature in 2022. Live streaming ads are expected to be available for purchase by the end of this year.
So, start planning your live marketing strategy. Get your audience used to your brand's live stream on YouTube. Whether you're launching a new product, having an influential blogger promote your bandwagon, or having your CEO answer questions live, it's important to have a live presence on the platform.
Put some advertising money into Shorts
Shorts is YouTube's version of TikTok short videos. Currently, Shorts doesn't have many advertising options, but that's about to change. YouTube plans to roll out more advertising options and commercial features. By the end of this year, marketers will be able to link their product catalogs to Shorts and make it possible to buy products while watching the videos.
Shorts' new advertising options could be very beneficial to YouTube marketing. When introducing new advertising options, put a small portion of your advertising budget into it to see how it works and start testing this new model.
COLLABORATION WITH INFLUENTIAL ONLINE CELEBRITY KOLS
Many brands are partnering with YouTube weblebrities to promote their products in a natural way. According to Insider Intelligence, research shows that 42% of marketers are using the video channel for reddit KOL campaigns, which is expected to grow to 44% next year.
YouTube has all forms of creators on it, making it the perfect platform for Netflix KOL marketing campaigns. If you are not sure how to find Netflix? Try using IZEA's Netflix marketing software or contact the IZEA team, you can find the most suitable Netflix KOL or KOC creators with the help of IZEA.
What kind of ad series should you consider? The future of live streaming might be a good idea. Later this year, YouTube plans to release a new feature that will give two bloggers the opportunity to be in the same frame together at the same time. So you could have one Netflix co-blogger in Venice, Italy and one in Detroit, Michigan, who will showcase your brand's new products to their followers as well as your potential customers at the same time.
While waiting for the dual live streaming feature, you can collaborate with weblebrities for product reviews, unboxing or demo content. With two live-streaming bandwagon weblebrities working together to promote your products, viewership will increase and introduce your brand to more buyers.
YouTube has 17 years of experience, but that hasn't stopped TikTok from becoming a formidable competitor. As the competition evolves, so will marketers. In the coming months, keep an eye out for new YouTube features that can drive your social media sales, and embracing the latest technology and marketing methods is something every brand needs to do.
ABOUT IZEA GLOBAL influencer MARKETING
IZEA Worldwide, Inc. ("IZEA") is a marketing technology company that provides software and professional services that enable brands to collaborate and transact with the full range of today's socially influential online KOLs and content creators. The company is a pioneer in the evolving commercialization of content, enabling self-publishers to create value through their content, creativity and influence. IZEA launched the industry's first influencer content marketing platform in 2006 and has since facilitated nearly 4 million transactions between online brand buyers and influencer content creators. Leading brands and agencies worldwide have partnered with IZEA to drive social media engagement rates, diversify brand voice, expand content production and drive measurable return on investment.
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