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Unboxing videos have been a consumer favorite since they first appeared on YouTube in the early 2000s. Every month, more than 90,000 people type "unboxing" into YouTube. Since TikTok became the most downloaded app in recent years, the #unboxing hashtag has been viewed on TikTok 44.3 billion times. As brands looking to produce great unboxing video content with their target online celebrity KOLs, make sure your video has the following seven important elements.

1. High quality video

While it sounds simple to say that an unboxing video should be high quality, that's not to say that it requires professional production standards. The appeal of a video for influencer marketing is authenticity, meaning that the person reviewing the product is doing so independently without professional guidance or brand stylization. This is very important!

For influential weblebrities, quality video is not just about avoiding shaky cameras, blurry footage or distracting background noise, but also paying attention to good lighting, clear vocals and authentic commentary content.

The ideal video clip should include wide-angle shots, close-ups and clips of the webmaster's facial expressions as he demonstrates and reviews each product. Using the top view gives a close-up of the entire contents of the box.

The length of the video depends on the platform and the product. For example, unboxing a simple piece of clothing may be relatively short. In contrast, iJustine's iPhone 14s YouTube unboxing video is over 22 minutes long, so she can provide a full review and highlight features and benefits.

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2. short and clear descriptions

The key word here is "short", because you don't want to lose interest before the viewer sees the unboxing video.

Before you start unboxing, just a brief description is sufficient. Mention the brand or company and the product that will be unboxed. Prompt the video with a demonstration, tutorial and whether there will be a follow-up video directing viewers to the brand's website or social channels, or even end credits benefits.

3. truthful and objective evaluation

VIEWERS LOOK TO INFLUENTIAL KOLS FOR HONEST ADVICE AND DETAILED DESCRIPTIONS OF THE PRODUCTS THEY RECEIVE. UNBOXING VIDEOS SHOULD INCLUDE HONEST AND OBJECTIVE REVIEWS WHENEVER POSSIBLE.

AS A BRAND, REMEMBER NOT TO LET THE WEBLEBRITY EXAGGERATE THE PRODUCT ITSELF, OR DISPARAGE OTHER COMPETING PRODUCTS WHEN COMPARING SIDE-BY-SIDE, WHICH IS VERY SENSITIVE TO THE AUDIENCE. A REAL UNBOXING TEST CAN BE AGREED WITH THE influencer KOL ON THE PROPAGANDA POINT, WHICH CAN AVOID THE HEAVY AND MAKE LIGHT OF THE LIGHT, BUT ENSURE THAT IT IS TRUE AND OBJECTIVE.

4. Product packaging

As a brand, your product needs to make a good impression right from the start, and the packaging is the first impression.

Consider the color, texture, design and any necessary padding to prevent damage during shipping. Attention to detail goes a long way, so check your boxes, pouches, padded envelopes and bags carefully. Avoid oversized boxes, as they can look wasteful and smaller items can be disappointing.

In addition to using boxes with company logos, brands may want to invest in branded packaging tape and fillers. Likewise, savvy consumers want their favorite brands to use eco-friendly packaging so that when recording unboxing videos, eco-friendly packaging often boosts viewers' goodwill toward a brand.

5. Clearly marked disclosures

The Federal Trade Commission has clear rules about influencer marketing. Both brands and the creators they choose for their influencer campaigns are responsible for ensuring that all disclosures about partnerships, sponsored posts and paid advertising are accurate and clearly visible in the content. Brands and everyone involved in a campaign should stay abreast of the FTC's rules to avoid violations.

6. Social tags and theme tags

In addition to tagging the brands they are promoting, influential webmasters should also use topic-specific hashtags in the text of each post. These tags can include a combination of categorized and pendant words and phrases, as well as specific brand tags chosen for the campaign.

7. Clear Call to action

Any text accompanying the unboxing video should contain clear call-to-action phrases as well as leading behavior, whether it's a promo code with a link to the brand's online store, a direct link to download the app, or a request to share the video to answer a question in a comment that will lead to a conversion.

There are also a lot of details that should be taken into account when adding a lead to a video. How to test the effectiveness of a influencer content and the same series of ads? Then it is important to do a good job of tracking in the call to action links, either through our own tracking code or through third-party tracking platforms, such as Google Analytics, Appsflyer, Adjust, etc., in order to combine the upstream video exposure of social platforms, playback data, placement costs, and then combine the link click and later conversion data to test We can test the CPM, CPC, CPI, LTV and a series of other important indicators. For details, please refer to IZEA's new tracking links provide marketers with more data insights

ABOUT IZEA GLOBAL influencer MARKETING

IZEA Worldwide, Inc. ("IZEA") is a marketing technology company that provides software and professional services that enable brands to collaborate and transact with the full range of today's socially influential online KOLs and content creators. The company is a pioneer in the evolving commercialization of content, enabling self-publishers to create value through their content, creativity and influence. IZEA launched the industry's first influencer content marketing platform in 2006 and has since facilitated nearly 4 million transactions between online brand buyers and influencer content creators. Leading brands and agencies worldwide have partnered with IZEA to drive social media engagement rates, diversify brand voice, expand content production and drive measurable return on investment.

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