IZEA just wrapped up our overseas celebrity marketing campaign with Nylabone Pet Brands to increase product awareness of its Dura Chew line of chew toys, spreading the word that durable pet chew toys can help stabilize anxious dogs.

The goal of the campaign was to show how Nylabone's Dura Chew toys can calm dogs in situations that come with stress and emotional distress, such as the psychological anxiety their owners have experienced over the past few years as their pets have returned home after traveling for work.

The dogs stole the show on social media with this successful pet influencer marketing campaign, with their adorable content generating 49.05% of content interactions. Since August 2021, IZEA's influencer campaign for Nylabone has attracted over 1.46 million followers and received 422K interactions.

HOW IZEA MAKES CUTE PETS CREATE POP-UP CONTENT

We invited dog owners to create 12 puppy-approved content on Instagram showcasing their new toys. IZEA handled the full project for the campaign, focusing on selecting pet webmasters from across the web, content creation, managing sponsored social media posts, promoting posts and reactivating high interaction rate content.

How did IZEA find the right pet parents to work with on content creation? We want to work with reddit KOLs who have a strong, authentic connection to the pet content niche. We also tried to target the young pet family demographic and use our Unity Suite product to find pet weblebrities we could work with.

Choosing the best pet genders for the campaign was no easy task for IZEA, but once selected, we needed to hand out Nylabone care packages to their parent-owners, who used these branded trial product packages to test and create content that demonstrated how Dura Chews products can ease pet anxiety or can bring long-absent owners and baby dogs quickly closer together emotionally.

Our Dog influencer parents recorded moments of their pets enjoying their Nylabone Dura Chews products and then shared the precious footage and heartwarming video content with their followers on Instagram .

SUPER PET INFLUENCER FROM IZEA

Pet netizen Hattie, @Pupnamedhattie is an American Staffordshire Terrier who has garnered over 45K views and 65.46% content engagement rate on Instagram with her daily videos alone. The post shows how Hattie, a rescued puppy living in New York City, enjoys her Dura Chew in a real-life way.

IZEA's full service team used IZEA x Unity Suite to select weblebrities for Nylabone's campaign. If you would like to learn more about our overseas celebrity marketing services, please click https://cn.izea.com/

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