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WHEN WORKING WITH ONLINE CELEBRITY KOLS, THERE ARE SEVERAL DIFFERENT TYPES OF CELEBRITY MARKETING CAMPAIGNS TO CONSIDER. DO YOU OPT FOR A DIRECT SPONSORED CAMPAIGN? OR A SOCIAL MEDIA influencer TAKEOVER? IF YOUR GOAL IS BRAND AWARENESS - WHICH TYPE OF CAMPAIGN IS BEST? EVERY GOOD MARKETER THINKS ABOUT THESE QUESTIONS BEFORE LAUNCHING A CAMPAIGN.

CHECK OUT IZEA'S SUMMARY OF THE FOUR MOST POPULAR CAMPAIGN TYPES BELOW, WITH EXAMPLES OF HOW BRANDS CAN EXECUTE THEM. THESE CAMPAIGN TYPES FOR influencer ADVERTISING ARE ALSO APPLICABLE TO ANY BRAND, WHETHER YOU ARE NEW TO influencer MARKETING OR AN EXPERIENCED PERSON WHO HAS DONE MANY PROJECTS.

4 Types of influencer Marketing

Sponsored Posts content (Sponsored Posts)

Sponsored posts are one of the most common types of online celebrity marketing campaigns. With these sponsored campaigns, brands ask webloggers to create and share content that promotes your brand. Brands can provide direction on what kind of content they want, which channel to use, what products to highlight and what to use, and plant @tags and #hashtags tags.

After receiving the product to be promoted, it is up to the webmaster to create the content, send it to you for review, and share it with their audience.

WHILE SPONSORED influencer CONTENT POSTS ARE THE MOST COMMON, YOU CAN ALSO ASK INFLUENTIAL KOLS TO CREATE LONGER BLOG CONTENT. FOR EXAMPLE, A PARENTING SITE THAT OFFERS CREATIVE WAYS FOR PARENTS TO TEACH THEIR CHILDREN MIGHT PUBLISH A BLOG POST WITH A LONG ARTICLE ABOUT AN EDUCATIONAL TOY BRAND.

Free gifts, fan benefits (Giveaways)

YOU CAN ASK INFLUENTIAL WEBLEBRITIES TO HOST GIVEAWAYS ON BEHALF OF BRAND OFFICIALS. THE influencer KOL CAN ANNOUNCE THE GIVEAWAY, EXPLAIN THE RULES, AND INTERACT WITH THE PARTICIPATING FANS.

Giveaway distributions are a favorite of brands because they are easy to coordinate and often result in excellent brand awareness campaign results. Brands may also see higher rates of interaction with social media campaigns. Like, share and comment metrics are all likely to grow.

Giveaways need to be easy to participate in, and to attract new customers and grow your social media audience, you can ask participants to comment on posts and tag friends for a chance to win a gift of your product. Be sure to provide clear campaign rules to get signed webmasters to post content to get their audience to join in.

As a brand, what should you give? Whatever you choose, it should be strongly relevant to your brand. The gift could be your best-selling product, a gift card or a limited invitation to try it out.

Social Media Takeover (SMT)

Social media account takeover is another influencer marketing campaign that has caused a lot of buzz and is very popular in Europe and the US. During #SocialMediaTakeOver, brands allow an online celebrity KOL or spokesperson to choose a day or period of time to run the brand's social media accounts. During this time, the contracted internet celebrities or stars can share pictures, tell brand stories, answer questions, interact with fans, and maybe even go online to participate in live videos.

As a brand, you will provide guidance to weblebrities on campaign objectives, brand tone, what you would like to see and any considerations related to your brand's social presence.

Brand Ambassador Program (Brand Ambassador)

MORE AND MORE BRANDS ARE REGULARLY PARTNERING WITH INFLUENTIAL ONLINE CELEBRITIES. THESE CELEBRITY KOLS ARE NOT JUST FANS OF YOUR PRODUCTS, THEY ARE ALSO LOYAL FOLLOWERS OF YOUR BRAND, SUPPORTING THE VISION OF THE COMPANY AND ITS ENDORSED BRANDS, AND WILLING TO SHARE THEIR EXPERIENCES AND POSITIVE BRAND SENTIMENTS WITH A WIDER AUDIENCE.

Brand ambassador campaigns should maintain the uniqueness of the brand. For example, Eddie Bauer's brand ambassador program, One Outside, brings together a team of seven outdoor enthusiasts who not only support the brand's outdoor gear, but are helping the company create more products. These "world-class outdoor webmasters provide great insight into gear and functional apparel that every outdoor enthusiast can use. So, your brand ambassador program will reflect the mission of your brand and its products.

After explaining these four types of campaigns, you are ready to dive into your own influencer marketing campaigns. If you need help in finding the right overseas influencer to work with, whether it's on TikTok, Youtube, or Instagram, Facebook, please browse IZEA's official influencer marketing and products, and we will select the most suitable influencer KOL resources for you to support to any of your marketing campaigns.

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