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Twitter is one of the longest established social platforms, having entered the social media space in 2006, just two years behind Facebook. It has grown over the years and now counts many famous online celebrity KOLs as key users. From former presidents and award-winning singers to prominent business leaders and fashion icons, Twitter has a large base of online celebrity influencers.

How much budget do you need to work with Twitter's celebrity KOLs? As more and more companies are connecting with online celebrities to promote their products through social media blogger endorsements, so compensation for Twitter celebrities has become a hot topic for brand marketing abroad.

Can you trade your product for a post from a Twitter KOL?

Twitter's online celebrity bloggers are less likely to accept free products in exchange for free content promotion. While product-only swaps were common in the early days of influencer marketing, 70% of influencer want direct payment and a free product trial to create content for publication.

Sure, there may be some newcomers who are still willing to trade content posts on Twitter for free products, but only limited to tail-end KOCs with smaller followings, and statistically most influencer KOLs will ask for paid posts.

What are the factors that affect the price of influencer?

WHY DOES THE PRICE OF influencer VARY FROM PERSON TO PERSON? NO TWO WEBLEBRITIES HAVE EXACTLY THE SAME ATTRIBUTES AND CONTENT PRODUCTION STYLE. EACH KOL HAS ITS OWN AUDIENCE, POSITIONING, VALUES, CREATIVITY AND CONTENT QUALITY, WHICH IS WHAT MAKES influencer MARKETING SO DIFFICULT TO PRICE. HOWEVER, THERE ARE A NUMBER OF FACTORS THAT DRIVE UP SALARIES, SUCH AS

Fan base and audience size

You don't have to wonder, it is proven that weblebrities with large audiences usually charge more. You will see a direct correlation between the price of an online celebrity and the size of their audience.

Types of content

Different types of content require different time and cost investments. For example, Twitter image posting is cheaper than video content. A simple product review is cheaper than an ebook review report. The more work it takes to create content, the more it costs.

Interaction rate

EXPERIENCED WEBLEBRITIES WILL PROACTIVELY INCREASE ENGAGEMENT AND INTERACTION RATES FOR DAILY TRAFFIC AND SPONSORED POSTS. influencer KOLS WITH HIGHER INTERACTION RATES CAN CHARGE MORE. THE CURRENT AVERAGE INTERACTION RATE OF influencer MARKETING IS BETWEEN 2-3%, 4-6% IS ALREADY CONSIDERED VERY GOOD. OF COURSE, SOME OF IZEA'S SUCCESSFUL CASES AND EXPLOSIVE ACTIVITIES EVEN GIVE CLIENTS AN INTERACTION RATE OF MORE THAN 20%.

Exclusive cooperation

If you find weblebrities that are truly relevant and closely related to your audience, you may want these Twitter weblebrity KOLs to work exclusively with your brand. If this is the case, the celebrity must sign a non-compete agreement and receive higher compensation to cover any other contracts and income that the celebrity must decline during this period.

Paid advertising

Some influencer creators may also charge a fee for paid promotion of creative content to increase exposure and influence.

How much does Twitter influencer charge?

Twitter influencer is actually the most affordable option for brand advertisers. For typically just a few hundred dollars, Twitter KOLs can produce tweets with appropriate hashtags and subject tags. IZEA analyzes the salaries of weblebrities and provides specific references.

Average cost of sponsored influencer posts on Tiktok

Compared to other platforms, Twitter is the most affordable option for influencer event sponsorship. The average cost of an endorsement for an online celebrity on Twitter is $284.

The cost of Twitter content marketing is about one-third that of a Facebook post, and the average cost of a Facebook post is $833, well below the average cost of a YouTube campaign, which is roughly $4,500 less on average.

Why is Twitter so cheap? The most likely reason is the simplicity of its content. The platform is text-driven, so it usually takes less effort for an online blogger to write a 280-character message to promote a product or service. Nevertheless, they can still be effective promotions, especially for a brand's first campaign launch.

Average cost of sponsored Twitter posts by follower size

As mentioned earlier, the size of a influencer's fan base determines the price. Netizens can be divided into several groups based on the number of fans they have. The tiers are as follows.

Tail influencer: 1,000-9,999 followers

Small and medium-sized netizens: 10,000-49,999 followers

Waist influencer: 50,000-199,999 followers

Top influencer: 200,000-499,999 followers

Super influencer: 500,000-999,999 followers (or more)

State of the Influencer Earnings™ 2022 shows a salary report based on cross-platform influencer audience levels. You will notice an increase in influencer salaries from 2020 to 2021 for all levels.

In 2021, a tail weblebrity will charge about $800, a small to medium weblebrity will charge about $1,500, while a waist weblebrity will charge about $3,000, a head weblebrity will charge an average of about $5,000 or more, and a super weblebrity will top the list at nearly $7,000 per post.

All of these rates have hit record highs since IZEA began tracking online celebrity prices in 2015. In IZEA's creator marketplace, brands can also find creators of Twitter posts with prices starting at $50. That's because the platform allows creators to set their own prices.

Ready to launch a Twitter influencer marketing campaign? If so, check out IZEA's State of Influencer Earnings™ 2022, where you'll find more insightful data on influencer salary prices to help partners gain a deeper understanding of the cost of a influencer sponsorship campaign.

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