AS A MARKETER FOR A BRAND, DO YOU OFTEN THINK ABOUT THE GOALS AND EXPECTATIONS FOR BRAND AMBASSADOR CAMPAIGNS? AFTER HIRING BRAND AMBASSADORS, HOW DO YOU ENGAGE THEM IN OFFICIAL BRAND TOPIC CHALLENGES AND CAMPAIGNS? TO INCREASE BRAND AWARENESS AND DRIVE TRAFFIC. IF YOU ARE LOOKING FOR FRESH, CREATIVE IDEAS, READ THE STRATEGIES PROPOSED BY IZEA BELOW, AND YOU CAN ASK YOUR ONLINE BLOGGERS TO REFER TO THE FOLLOWING CAMPAIGNS - AND CHECK OUT OUR BRAND AMBASSADOR CAMPAIGN EXAMPLES.
1. Try the brand label challenge
The key to planning is to create a unique, engaging theme tag with your team and engage brand ambassadors.
As an example, IZEA helped restaurant chain Chipotole invite YouTube sensation David Dobrik to participate in Chipotle's #ChipotleLidFlip challenge with his 26.2 million followers to encourage consumers to experience a quick ordering service by ordering takeout from the restaurant. It was a fun, non-forced sales approach to engage customers and naturally drive sales results.
2. Provide discount sharing for brand ambassadors Code
Everyone on social media likes to get more valuable promotional exclusive discounts from it. This has made it a mainstream marketing approach for brand ambassadors to share a unique discount code with their social media followers.
IF THE CREATORS IN YOUR BRAND AMBASSADOR PROGRAM ARE PART OF YOUR AFFILIATE NETWORK MARKETING PROGRAM, THEN THEY WILL EARN A COMMISSION ON EVERY SALE GENERATED WITHIN THE CAMPAIGN. THIS TYPE OF CPS PARTNERSHIP IS A WIN-WIN FOR EVERYONE.
Jenni Farley, better known to her Jersey Shore fans as "JWoww," is a health and fitness maven who has generated significant sales for her favorite nutritional shake brand in a short period of time by sharing discount codes with her fans.
3. Ask brand ambassadors to share official brand posts
When online celebrities share your brand's latest blog posts, content or products on their social media accounts, they showcase your brand to their community of followers.
SHARING A POST OR TWO IS EASY FOR BRAND AMBASSADORS, SO IT'S AN EFFORTLESS BUT HIGHLY REWARDING FORM OF COLLABORATION. IN ADDITION, CONSISTENT SUPPORT AND INTERACTIVE PAGES FROM influencer KOLS FOR YOUR BRAND ARE A GREAT WAY TO INCREASE AWARENESS.
For example, this activity can be done by retweeting the brand's official Instagram snap, tweet or video on Instagram Reels, which will not only gain a lot of exposure, but also attract more new followers to the brand's official account.
4. Let brand ambassadors showcase your latest products
For example, Gymshark has found fitness web sensation Analis Cruz to continually showcase GymShark's new line of fitness apparel in recent YouTube posts.
Whenever your brand is about to launch a new product, you can involve your brand ambassadors in the process. If you have a small team of brand ambassadors campaigning, organize a regular conference call to establish good communication with them and keep them updated with new product information.
BASED ON IZEA'S EXPERIENCE OVER THE YEARS, MANY ONLINE CELEBRITY KOLS AND BRAND AMBASSADORS PREFER TO BUILD LONG-TERM RELATIONSHIPS WITH BRANDS THEY RESPECT AND FILM THEIR UNPACKING UNBOXING VIDEOS AND IN-DEPTH REVIEWS, RATHER THAN TEMPORARY ONE-OFF COLLABORATIONS.
5. Ask brand ambassadors for ideas to get new content ideas
Brand ambassadors are a great resource for innovative ideas. If they follow your brand, they are already familiar with your work and products, and may have valuable social media insights.
From article tutorials to unboxing videos, getting their real feedback will give your brand's content a good idea of what your fans like to see, user pain points, trending elements, internet phrases, and keyword tags.
For another example, Dez Hopkins recently got creative with content by trying out beauty brand Lay's Flavor Swap products and matching them to colorful makeup looks. Lay changed the use of the content and shared the post with their TikTok followers. These ideas are content ideas that the brand ambassadors themselves came up with.
6. Ask brand ambassadors to help with product reviews
If you would like to generate product reviews, consider asking your brand ambassador for help. Give away a certain number of free products to the webmasters you work with in exchange for product reviews.
Brand ambassadors can turn the giveaway into some interesting posts and interact with more fans in the tasting section.
7. require brand ambassadors to record unboxing videos
Since 2010, the number of YouTube videos with the word "unboxing" in them has increased by 871%. But now there are just a few videos about unboxing that don't seem to satisfy the curiosity and trust of fans.
People love to see new products taken out of holiday packaging and shown live, or the now popular blind box concept, where limited brand partnerships and other ideas have increased fan interest. Brand ambassadors can even help fans experience early bird products and provide objective reviews.
8. Connect with your audience through tutorials
MAKE YOUR PRODUCTS MORE ACCESSIBLE TO YOUR AUDIENCE BY ASKING AMBASSADORS TO CREATE USER-FRIENDLY TUTORIALS. THESE VIDEOS OFTEN CONTAIN ADVICE OR STEPS ON HOW TO USE THE PRODUCT AND ARE PARTICULARLY HELPFUL FOR BRANDS SELLING 3C-TYPE TECHNOLOGY PRODUCTS, BEAUTY PRODUCTS, TECHNOLOGY OR SOFTWARE.
Your potential customers can see the product in action and see how they can use it in their daily lives. Finding a brand ambassador blogger that you can trust and whose content data performs well can multiply your efforts to reach your target audience quickly and achieve more success than expected in terms of brand reputation, product exposure, interaction rates and convertible sales performance.
ABOUT IZEA GLOBAL influencer MARKETING
IZEA Worldwide, Inc. ("IZEA") is a marketing technology company that provides software and professional services that enable brands to collaborate and transact with the full range of today's socially influential online KOLs and content creators. The company is a pioneer in the evolving commercialization of content, enabling self-publishers to create value through their content, creativity and influence. IZEA launched the industry's first influencer content marketing platform in 2006 and has since facilitated nearly 4 million transactions between online brand buyers and influencer content creators. Leading brands and agencies worldwide have partnered with IZEA to drive social media engagement rates, diversify brand voice, expand content production and drive measurable return on investment.