For Instagram creators, this is the perfect time to promote their favorite products, services and sales to help inspire their followers to shop. For brands it's also a time for you to know which influencer KOLs your audience will love for holiday marketing and how to create content for Instagram post ideas. Below IZEA summarizes some of the most popular post topics from the past for brand marketers to consider.
First, make sure you've put together a holiday content calendar that works for you. This will help you plan your content in an organized manner without feeling overwhelmed with what to post and when. The next step is to target content topics that are relevant to your products and brand. It's important to work with influencer content for holiday tangents. Take a look at what kind of content hashtags are most popular for foreign holidays!
Holiday gift list recommendations
An easy way to work with online celebrities to share holiday content on Instagram is to use your existing KOL connections. Many brands in this slot are promoting amazing direct deals, and you can get them to share links to those purchases through sponsored posts or membership codes. But on the topic of working with influencer, it's even better to speak from the influencer blogger's perspective and include your brand or product in the best gift list. This can be better accepted and reached by consumers for purchase.
Show favorite holiday outfits
If you are a fashion brand or an online celebrity in a related field, now is the time to share your favorite holiday outfit ideas with your followers and audience. Content about holiday outfits is always one of the most searched types of content in this marketing slot. For example, through online celebrities sharing some of their favorite brands with matching outfits together for holiday events (e.g. parties, dinners, shopping trips, etc.). Usually fashion and beauty brands join the slot by cleverly cooperating deeply with netizens bloggers, not only sharing fashion trends for holiday wear, but also sponsoring some super netizens' year-end events to influence every audience searching for holiday-themed content.
Holiday decorations and space decorations
WITH THANKSGIVING, CHRISTMAS, AND NEW YEAR'S SEVERAL YEAR-END HEAVY HOLIDAYS COMING UP, CONTENT ON HOW TO DECORATE ROOMS, INSPIRATION FOR STAGING, AND MORE IS VERY POPULAR. REGARDLESS OF YOUR BRAND'S STYLE, THE influencer FANS YOU WORK WITH WANT TO SEE HOW THEY RECREATE SPACES AND SET UP SURPRISINGLY CREATIVE HOMES. DURING THE HOLIDAY SEASON, MANY HOME BRANDS, SMALL APPLIANCES, ETC. BOOK THEIR influencer SLOTS IN ADVANCE, PLAN AHEAD WITH CREATIVE CONTENT, CREATE CONTENT FROM A HOME STAGING CONTENT PERSPECTIVE, GIFT AND DIY PERSPECTIVE, AND WAIT FOR A SURGE IN SEARCH VOLUME TO GAIN FREE NATURAL EXPOSURE AND TRAFFIC, WHICH CAN BE TWICE THE EFFORT.
Promotion and goodies sharing
AS A BRAND DON'T MISS THIS BEST SLOT FOR ONLINE CELEBRITIES TO SHARE SALES. MANY KOLS KNOW THAT THE TWO MONTHS AT THE END OF THE YEAR ARE THE BEST TIME FOR SALES, AND WILL SHARE ATTRACTIVE AND CHEAP PRODUCTS, PROMOTIONAL DISCOUNTS, AND TRIAL EXPERIENCES ACCORDING TO DIFFERENT ATTRIBUTES AND NEEDS OF THE HOLIDAYS. HOLIDAY SEASON IS NOT ONLY THE BUSIEST TIME FOR NETIZENS, BUT ALSO THE BEST MARKETING WINDOW FOR BRANDS TO CLEAR THEIR SALES AT THE END OF THE YEAR. CHOOSING THE MOST SUITABLE PENDANT TYPE OF SEEDING influencer CAN BE QUITE EFFECTIVE.
The Instagram Snap feature provides a less curated and more trustworthy form of content for people to learn how to use the product through influencer, or influencer KOLs can tell them why you should buy it for yourself (or others) this holiday season. A great example of this is lifestyle blogger Krista Horton, who has shared a lot of promotional product seeding content and made amazing sales through her Instagram Story.
Preparation of year in review
Showcases highlights of the best content throughout the year. It brings a new perspective to your best content and can attract more followers. It can be your popular photos forming a rotating post or some clips of your Reels from the year. for online bloggers, this type of content is what fans look forward to at the end of the year, and as such a content format becomes more and more popular, implanting this type of content has become a creative point for some smart brands to use when marketing with online bloggers at the end of the year.
ABOUT IZEA GLOBAL influencer MARKETING
IZEA Worldwide, Inc. ("IZEA") is a marketing technology company that provides software and professional services that enable brands to collaborate and transact with the full range of today's socially influential online KOLs and content creators. The company is a pioneer in the evolving commercialization of content, enabling self-publishers to create value through their content, creativity and influence. IZEA launched the industry's first influencer content marketing platform in 2006 and has since facilitated nearly 4 million transactions between online brand buyers and influencer content creators. Leading brands and agencies worldwide have partnered with IZEA to drive social media engagement rates, diversify brand voice, expand content production and drive measurable return on investment.