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We've introduced new tracking links in IZEAxDiscovery and Unity Suite to provide marketers with a better, more reliable way to track the traffic and conversion effectiveness of creator content. Brands are looking for more useful ways to measure the effectiveness of working with online content, and scientific tracking links can help make that happen.

IZEA'S NEW TRACKING LINKS PROVIDE EFFECTIVENESS AND QUALITY SCORES, SO MARKETERS CAN KNOW WHAT KIND OF TARGET AUDIENCE THEY ARE ACTUALLY REACHING AND WORK WITH THE RIGHT KOL CREATORS ON THE RIGHT PLATFORMS.

Our tools help marketers find real online creators and gain insight into the audience of fans who are reaching out to them. Pairing them with tracking links provides brands with a way to measure the effectiveness of these campaigns.

But tracking links are not limited to use on campaigns. IZEA x Discovery marketers are now able to create these links, and Unity Suite customers have similar functionality during the campaign creation process. The webmasters you send links to do not have to be part of the IZEAx platform for you to track their content. Simply create a link and send it to your target co-web creator - it's that easy!

IZEA OVERSEAS influencer MARKETING

Functionality and Analysis Dimension

Valid Clicks: You'll get a clear picture of which webmasters and platforms are generating the most real traffic.

Top Referrer: See the upstream referral channels that bring visitors to your site so you know which platform most visitors come from to better focus your future efforts.

Top Audience Location: See where most clicks come from.

Device: View the type of device that is accessing your site.

Click Quality: Third-party authenticators provide insight into the percentage of suspicious activity so you can test different strategies to satisfy real customers.

Click Activity: Use various data filters to see more detailed insights about clicks.

ABOUT IZEA GLOBAL influencer MARKETING

IZEA Worldwide, Inc. ("IZEA") is a marketing technology company that provides software and professional services that enable brands to collaborate and transact with the full range of today's socially influential online KOLs and content creators. The company is a pioneer in the evolving commercialization of content, enabling self-publishers to create value through their content, creativity and influence. IZEA launched the industry's first influencer content marketing platform in 2006 and has since facilitated nearly 4 million transactions between online brand buyers and influencer content creators. Leading brands and agencies worldwide have partnered with IZEA to drive social media engagement rates, diversify brand voice, expand content production and drive measurable return on investment.

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