IZEA BOOKINGS REACH $21.5 MILLION IN THE FIRST HALF OF 2022, UP 22% YEAR-OVER-YEAR

ORLANDO, FL (July 11, 2022) - IZEA Worldwide, Inc.(NASDAQ: IZEA), a premier provider of global online KOL marketing technology, data and full-service solutions for the world's leading brands, today announced that its Managed Services team contracts totaling $9.3 million in the second quarter of 2022, down from $11.1 million in the second quarter of 2021. Hosted services bookings totaled $21.5 million in the first half of 2022, up 22% year-over-year compared to the first half of 2021.

"IZEA experienced a slowdown in new bookings late in the second quarter, which impacted the overall quarterly results," said Ted Murphy, founder and CEO of IZEA. "We believe this largely reflects the macroeconomic environment as some customers delayed their marketing plans to better assess the market outlook."

"MORE NOTABLY, THE VAST MAJORITY OF PROJECT OPPORTUNITIES THAT HAVE NOT YET BEEN IDENTIFIED DURING THE QUARTER REMAIN POSSIBILITIES," MURPHY CONTINUED. "THIS IS IN STARK CONTRAST TO WHAT WE SAW DURING THE EARLY BURST OF COVID-19 IN 2020, WHEN MANY PROJECTS WERE IMMEDIATELY CANCELLED AND CUSTOMERS WERE UNRESPONSIVE FOR EXTENDED PERIODS OF TIME. IT TOOK US SEVERAL QUARTERS TO SEE AN INCREDIBLE REBOUND IN BOOKINGS AFTER THE GLOBAL ECONOMIC SHOCKWAVE. WE NOW BELIEVE THIS IMPACT WILL BE OF MUCH SHORTER DURATION."

"CURRENT COMPANY BOOKING SALES REMAIN AHEAD OF OUR INTERNAL BOOKING PLAN FOR THE FIRST HALF OF 2022," ADDED MURPHY. "THE IZEA TEAM IS FOCUSED ON GROWTH, AND BASED ON OUR CURRENT HIGH PROBABILITY CUSTOMER SIGN-UP OPPORTUNITIES, WE EXPECT BOOKINGS TO CONTINUE TO INCREASE IN THE SECOND HALF OF THE YEAR."

RESERVATION VOLUME IS A MEASURE OF ALL SALES ORDERS LESS ANY KNOWN OR EXPECTED CANCELLATIONS AND RELATED ITEM ORDER REFUNDS. IZEA MANAGEMENT USES RESERVATION SALES TO INFORM AND MANAGE EXPECTATIONS FOR TOTAL SALES ACTIVITY. BOOKINGS ARE NOT ALWAYS AN INDICATOR OF REVENUE FOR THE QUARTER AND MAY BE ADJUSTED IN THE FUTURE. REVENUE FROM IZEA MANAGED SERVICES BOOKINGS IS TYPICALLY RECOGNIZED OVER AN AVERAGE OF 9 MONTHS.

ABOUT IZEA GLOBAL influencer MARKETING

IZEA Worldwide, Inc. ("IZEA") is a marketing technology company that provides software and professional services that enable brands to collaborate and transact with the full range of today's socially influential online KOLs and content creators. The company is a pioneer in the evolving commercialization of content, enabling self-publishers to create value through their content, creativity and influence. IZEA launched the industry's first influencer content marketing platform in 2006 and has since facilitated nearly 4 million transactions between online brand buyers and influencer content creators. Leading brands and agencies worldwide have partnered with IZEA to drive social media engagement rates, diversify brand voice, expand content production and drive measurable return on investment.

Safe Harbor statement

All statements in this press release that are not based on historical facts are "forward-looking statements" and are intended to qualify under the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Forward-looking statements are based on certain projections and describe future plans, strategies and expectations. 前瞻性陈述通常可以透过使用前瞻性字词识别，例如”可能“、”将会“、”或会“、”应 ", "expect", "anticipate", "hope", "estimate", "anticipate", "expect", "anticipate", "expect", "expect", "expect", "expect", "expect". "anticipate", "believe", "intend", "have the opportunity", " project", "plan", "seek", "strategy", or "future ", or the antonyms of these words, or other words or expressions of similar meaning. Examples of forward-looking statements include, but are not limited to, statements we make about IZEA's ability to increase revenue and bookings, grow or maintain customer relationships, and expectations regarding IZEA's business strategy. Forward-looking statements involve inherent risks and uncertainties that could cause actual results to differ materially from those described in the forward-looking statements due to factors including, but not limited to, the following: competitive conditions in the content and social sponsorship areas in which IZEA operates, the inability to promote one or more of IZEA's marketing marketplaces, our ability to develop effective disclosure controls and procedures and internal controls over financial reporting, our ability to meet the requirements of the NASDAQ our ability to meet the requirements for continued listing of our common stock on the Nasdaq Capital Market, economic conditions that are less favorable than anticipated, and other risks and uncertainties described in IZEA's periodic reports filed with the Securities and Exchange Commission. The forward-looking statements in this press release are made solely for purposes of The forward-looking statements in this press release speak only as of the date of this press release and IZEA undertakes no obligation to update any such forward-looking statements to reflect actual results or anticipated changes, unless otherwise required by law.

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