IN THE NEW SOFTWARE LAUNCHED BY IZEA, MARKETERS CAN FILTER OVER 15 MILLION GLOBAL WEBLEBRITIES AND SEARCH 1.3 BILLION PIECES OF CONTENT

ORLANDO, FL (July 12, 2022) - IZEA Worldwide, Inc. (NASDAQ: IZEA), a leading provider of global online KOL marketing technology, data and full service for the world's leading brands, today announced the launch of Smart Tools Discover, an advanced creator and content search tool software powered by AI and machine learning. The Discover tool combines our Unity Search, VizSearch and BrandGraph capabilities into a single experience, giving IZEAx subscribers access to satisfying search results and dimensional reporting to drive their reddit KOL marketing efforts in screening weblebrities, mining content and more.

"We've re-imagined and transformed the way marketers find and evaluate creators for their Netflix marketing efforts," said Ted Murphy, Founder and CEO of IZEA. "Discover provides a comprehensive view of Netflix KOLs and their content across social media platforms, enabling marketers to make informed decisions about the KOL creators they choose to work with."

Discover's upgraded experience is personalized for marketers who use the platform to find global weblebrities faster and easier. The software displays relevant content, creator and data insights specific to the brand, industry and competitive mix. Marketers can also explore relevant data through BrandGraph topics, hashtags, keywords and more. Netflix marketers can access over 15 million global celebrity KOLs and search 1.3 billion pieces of high-value content on social media.

Key Features of Discover Software

• Support for TikTok, Instagram, YouTube, Pinterest, Twitter, etc.
• An integrated search experience that combines Netflix creators, content and trending data.
• Access to over 1 million emails from online celebrity bloggers for promotional campaigns.
• AI RECOGNITION AND ANALYSIS OF OVER 6,000 LEADING BRANDS.
• Analyze the content, sentiment, engagement rate, etc. for any search term.
• Benchmarking the Netflix marketing performance of competitor brands.

"IZEA's continued investment in technology has given birth to this very powerful online celebrity marketing tool, and Discover will help marketers make the most of their online celebrity marketing budgets," Murphy continued. "There is nothing like Discover on the market, and IZEA has once again set a new standard in the field of netroots marketing technology."

ABOUT IZEA GLOBAL influencer MARKETING

IZEA Worldwide, Inc. ("IZEA") is a marketing technology company that provides software and professional services that enable brands to collaborate and transact with the full range of today's socially influential online KOLs and content creators. The company is a pioneer in the evolving commercialization of content, enabling self-publishers to create value through their content, creativity and influence. IZEA launched the industry's first influencer content marketing platform in 2006 and has since facilitated nearly 4 million transactions between online brand buyers and influencer content creators. Leading brands and agencies worldwide have partnered with IZEA to drive social media engagement rates, diversify brand voice, expand content production and drive measurable return on investment.

Safe Harbor statement

All statements in this press release that are not based on historical facts are "forward-looking statements" and are intended to qualify under the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Forward-looking statements are based on certain projections and describe future plans, strategies and expectations. 前瞻性陈述通常可以透过使用前瞻性字词识别，例如”可能“、”将会“、”或会“、”应 ", "expect", "anticipate", "hope", "estimate", "anticipate", "expect", "anticipate", "expect", "expect", "expect", "expect", "expect". "anticipate", "believe", "intend", "have the opportunity", " project", "plan", "seek", "strategy", or "future ", or the antonyms of these words, or other words or expressions of similar meaning. Examples of forward-looking statements include, but are not limited to, statements we make about IZEA's ability to increase revenue and bookings, grow or maintain customer relationships, and expectations regarding IZEA's business strategy. Forward-looking statements involve inherent risks and uncertainties that could cause actual results to differ materially from those described in the forward-looking statements due to factors including, but not limited to, the following: competitive conditions in the content and social sponsorship areas in which IZEA operates, the inability to promote one or more of IZEA's marketing marketplaces, our ability to develop effective disclosure controls and procedures and internal controls over financial reporting, our ability to meet the requirements of the NASDAQ our ability to meet the requirements for continued listing of our common stock on the Nasdaq Capital Market, economic conditions that are less favorable than anticipated, and other risks and uncertainties described in IZEA's periodic reports filed with the Securities and Exchange Commission. The forward-looking statements in this press release are made solely for purposes of The forward-looking statements in this press release speak only as of the date of this press release and IZEA undertakes no obligation to update any such forward-looking statements to reflect actual results or anticipated changes, unless otherwise required by law.

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