THE IZEA STUDY ALSO FOUND THAT 44% OF influencer ARE 18-29 YEAR OLDS AND ARE EAGER TO COMMIT TO BECOMING A influencer KOL
ORLANDO, FL (April 29, 2022) - IZEA Worldwide, Inc. (NASDAQ: IZEA), a leading global provider of premier online celebrity marketing technology platforms, data software and full-service solutions, recently released its latest research report "influencer Aspirations." The U.S.-based study, available today, aims to understand who considers themselves influencer, who aspires to be influencer, and the role influencer marketing plays in consumers' daily lives.
The full report is available for free download here: Get the report
The survey was conducted December 2-3, 2021 and garnered responses from 1,085 U.S. Internet users ages 18 and older. The IZEA Insights report is part of an ongoing series of studies focusing on the current and future state of online marketing.
Key data from the Overseas influencer Study.
- 16% Respondents who are still not currently netizens would like to become netizens.
- AMONG 18-29 YEAR OLDS, 44% CONSIDER THEMSELVES TO BE SOCIAL MEDIA KOLS OR ASPIRE TO BE ONE OF THEM.
- THE MID-ATLANTIC REGION HAS MORE ASPIRING NETIZENS; ITS SOCIAL MEDIA USERS ARE SEVEN TIMES MORE LIKELY TO BECOME NETIZEN KOLS THAN NEW ENGLAND RESPONDENTS.
Key data from the report on brand research.
- Eighteen percent of respondents would be willing to post promotional content on social media, either through a fee paid by the brand or by receiving a trade-in product from the brand.
- 68% of respondents who have not worked with a brand said they would be willing to provide paid postings for brands or free products.
- People aged 30-44 are the most likely to accept payments from brands or exchange free merchandise from brands for sponsored social media content.
"There is plenty of room for online marketing to absorb new creators in all fields," said Ted Murphy, founder and CEO of IZEA. "Regardless of their interests and passions, social media users can earn income from their work and creativity. Our platform makes it easy for everyone from tail-end netizens to headliners and even superstars to enter into partnerships with leading global brands to engage in brand marketing campaigns on social media."
"MORE THAN HALF OF SOCIAL MEDIA USERS UNDER THE AGE OF 45 WANT TO BECOME FULL-TIME influencer KOLS," MURPHY CONTINUED. "THIS SHOWS THAT WE EXPECT TO CONTINUE TO SEE TREMENDOUS GROWTH IN CONTENT CREATION AND BRAND PARTNERSHIPS, AND TO CONTINUE TO BENEFIT FROM THESE NEW influencer PARTNERSHIPS. WORKING WITH INFLUENTIAL WEBLEBRITIES CAN PROVIDE INCREDIBLE VALUE TO BRANDS."
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