IZEA研究发现 22%的18-29岁消费者已经将自己视为社交媒体KOL。
美国佛罗里达州奥兰多市（2023 年 4 月 27 日）- IZEA Worldwide, Inc.（纳斯达克股票代码：IZEA），为世界领先品牌提供网红营销技术、数据和服务的主要提供商，今天发布了第二份年度“网红愿望”研究报告.该报告基于美国消费者情绪，旨在了解哪些人认为自己是有影响力的人，哪些人渴望成为有影响力的人，以及有影响力的网红营销在他们的日常生活中扮演什么角色。
IZEA调查了1,299名18岁及以上的美国互联网用户。该研究是正在进行的一系列 IZEA Insights 报告的一部分，该报告侧重于网红营销的过去、现在和未来趋势。
IZEA对本次研究的主要见解：
- 61% 的 18-29 岁受访者会辞掉工作，全职成为社交媒体KOL。
- 那些个体经营者或在少于 10 人的公司工作的人更有可能辞去工作成为全职网红。
- 每天在社交媒体上花费超过 5 小时的消费者获得品牌赞助以在线发帖的可能性是其他消费者的 3.6 倍。
- 有影响力的人发布视频内容的可能性是普通社交媒体用户的 1.4 到 3.4 倍。
- 56% 的受访网红KOL从事全职工作。
- 48% 的 30-44 岁受访者会辞去工作并成为社交媒网红，低于 2021 年的 53%。
- 有影响力的人成为个体经营者的可能性是其他社交媒体用户的 2.6 倍。
对营销人员的主要见解：
- 22% 的 18-29 岁社交媒体用户认为自己是社交媒体网红。
- 16% 的受访者在社交媒体上发帖时曾收到品牌的报酬或产品。
- 63% 的受访者表示他们会接受品牌的付款或产品以在社交媒体上发布内容。
- 18-29 岁的人最有可能接受付款或从品牌接收商品以发布社交媒体帖子。
IZEA创始人兼首席执行官泰德·墨菲 (Ted Murphy) 表示：“社交媒体掀起了一股全新的职业浪潮，为所有年龄、背景和兴趣的人们提供了前所未有的机会。” “我们的研究显示了网红KOL营销的令人鼓舞的趋势：它在主要消费者人群中得到加强。”
“有影响力的KOL正在蓬勃发展，”墨菲继续说道。 “像 IZEA 的创作者市场这样的平台使内容创作者能够在与粉丝真正互动的同时赚取收入。”
ABOUT IZEA GLOBAL influencer MARKETING
IZEA Worldwide, Inc. ("IZEA") is a marketing technology company that provides software and professional services that enable brands to collaborate and transact with the full range of today's socially influential online KOLs and content creators. The company is a pioneer in the evolving commercialization of content, enabling self-publishers to create value through their content, creativity and influence. IZEA launched the industry's first influencer content marketing platform in 2006 and has since facilitated nearly 4 million transactions between online brand buyers and influencer content creators. Leading brands and agencies worldwide have partnered with IZEA to drive social media engagement rates, diversify brand voice, expand content production and drive measurable return on investment.
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