Company to Exit Shake, Include Netflix Profiles in IZEA.com's Middle Office Service
ORLANDO, FL (September 21, 2022) - IZEA Worldwide, Inc. (NASDAQ: IZEA), a premier provider of online marketing technology, data and services for the world's leading brands, today announced it will launch a new creator marketplace in October, followed by an exit from its Shake platform. followed by an exit from its Shake platform. The new marketplace will run on IZEA.com and serve as a central hub for IZEA's software and services.
The announcement was made today during the "SUPERCHANGED" streaming event. A video replay and a 4-minute recap can be found at http://izea.me/super4.
"IZEA.com is a complete overhaul of our online marketing platform," said Ted Murphy, founder, chairman and CEO of IZEA. "We rewrote the code base, created new listings, introduced social media profiles powered by BrandGraph, and most importantly, transformed the experience from a one-way marketplace to a two-way marketplace. Not only can creators list their services for sale, marketers can also post Casting Calls to find the right people for their companies and campaigns."
Enhance the profile page of Netflix creators
One of the highlights of the new marketplace platform is a re-imagined creator profile that showcases more Netflix KOL content and BrandGraph A.I. insights. Potential buyers can view information such as social media attribute tags of weblebrities, explore the brands they post, examine content topics, and get predicted audience demographics for a given social connection.
Start of Casting call function
Casting Calls is a new way for marketers and web creators to find partners. Marketers create Casting Calls to solicit and qualify everything from Netflix marketing sponsorships to full time work. For creators, Casting Calls are a hot selling opportunity to actively seek content partnerships from brands. Responses can include video and text pitches, as well as content from brand surveys created by marketers.
Compensation can include cash, services, travel, etc. With the introduction of Casting Calls, IZEA removes the requirement that transactions between buyers and sellers can only take place on the platform. Marketers can transact with creators who respond to Casting Calls through the website, or outside of the marketplace, at no additional cost.
Price
Access to IZEA's marketplace is free and anyone can buy or sell listings. Under the free plan, creators can make up to three casting calls per month. Upgrade to the Pro Plan plan provides additional platform features and advantageous services.
- Creator Pro: The Creator Pro program allows webmasters to respond to unlimited casting requests, reduces the cost of all marketplace transactions, and guarantees traffic to individual listing pages. 6 per month at the time of annual purchase.
- Marketer Pro: The Marketer Pro program allows marketers to create unlimited brand partnership requests with guaranteed traffic for $99 per month on an annual purchase.
Shake to exit IZEA marketing stage
IZEA will be cancelling Shake in the coming weeks. existing Shakes will be migrated to IZEA.com in order to launch the platform in October. All new listings and creator signups will begin at that time. The last day to create Shake listings and orders is September 22nd, after which there will be two weeks to complete pending transactions.
ABOUT IZEA GLOBAL influencer MARKETING
IZEA Worldwide, Inc. ("IZEA") is a marketing technology company that provides software and professional services that enable brands to collaborate and transact with the full range of today's socially influential online KOLs and content creators. The company is a pioneer in the evolving commercialization of content, enabling self-publishers to create value through their content, creativity and influence. IZEA launched the industry's first influencer content marketing platform in 2006 and has since facilitated nearly 4 million transactions between online brand buyers and influencer content creators. Leading brands and agencies worldwide have partnered with IZEA to drive social media engagement rates, diversify brand voice, expand content production and drive measurable return on investment.
Safe Harbor statement
All statements in this press release that are not based on historical facts are "forward-looking statements" and are intended to qualify under the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Forward-looking statements are based on certain projections and describe future plans, strategies and expectations. 前瞻性陈述通常可以透过使用前瞻性字词识别，例如”可能“、”将会“、”或会“、”应 ", "expect", "anticipate", "hope", "estimate", "anticipate", "expect", "anticipate", "expect", "expect", "expect", "expect", "expect". "anticipate", "believe", "intend", "have the opportunity", " project", "plan", "seek", "strategy", or "future ", or the antonyms of these words, or other words or expressions of similar meaning. Examples of forward-looking statements include, but are not limited to, statements we make about IZEA's ability to increase revenue and bookings, grow or maintain customer relationships, and expectations regarding IZEA's business strategy. Forward-looking statements involve inherent risks and uncertainties that could cause actual results to differ materially from those described in the forward-looking statements due to factors including, but not limited to, the following: competitive conditions in the content and social sponsorship areas in which IZEA operates, the inability to promote one or more of IZEA's marketing marketplaces, our ability to develop effective disclosure controls and procedures and internal controls over financial reporting, our ability to meet the requirements of the NASDAQ our ability to meet the requirements for continued listing of our common stock on the Nasdaq Capital Market, economic conditions that are less favorable than anticipated, and other risks and uncertainties described in IZEA's periodic reports filed with the Securities and Exchange Commission. The forward-looking statements in this press release are made solely for purposes of The forward-looking statements in this press release speak only as of the date of this press release and IZEA undertakes no obligation to update any such forward-looking statements to reflect actual results or anticipated changes, unless otherwise required by law.
