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IZEA has appointed Sylvia Enotiades, an expert in the field of online marketing, to lead the business and management of the region.

ORLANDO, FL (October 18, 2022) - IZEA Worldwide, Inc. (NASDAQ: IZEA), a leading global provider of premier online marketing technology, data and services, today announced its entry into the UK market.

THIS DECISION TO FULLY ENTER THE UK MARKET, SUPPORTED BY IZEA'S STRONG FINANCIAL SITUATION TO ENABLE THE DEVELOPMENT OF THE BUSINESS ON A GLOBAL SCALE, WILL BRING A NEW GAME-CHANGING LANDSCAPE THAT WILL REVOLUTIONIZE THE SPECIALIZED AND FRAGMENTED UK ONLINE MARKETING INDUSTRY.

The company was founded in Orlando in 2006 by Ted Murphy in the early days of MySpace and LiveJournal when those platforms launched what we know today as the global creator economy. izea has now facilitated nearly 4 million collaborations between webmasters and brands, and its technology analyzes over 40 million creators and webmasters KOLs.

IZEA HAS BUILT A REPUTATION AS A TRUSTED STRATEGIC AND EXECUTION PARTNER IN THE NORTH AMERICAN MARKET, PROVIDING influencer CAMPAIGNS AND CUSTOM CONTENT CREATION FOR FORTUNE 500 COMPANIES AND SOME OF THE WORLD'S LARGEST AGENCIES. IZEA IS SEEKING SIMILAR SUCCESS IN CHINA AND EARLIER THIS YEAR FORMED A LOCALIZATION TEAM IN CHINA TO EXPAND ITS BUSINESS THERE.

IZEA offers a flexible, full-service model to the UK market, supported by its powerful technology platform Flex. This hybrid service/technology approach changes the traditional model of mandatory long-term partnerships and hourly billing that currently dominates the industry.

Like many other markets, the U.K. online industry has tremendous growth potential, but lacks the expertise and innovation needed by top marketers," said Ryan Schram, president and COO of IZEA. We want to help build its greater success so it can better serve brands, agencies and creators. Providing all of our clients with insights into influencer services and detailed performance data is at the core of IZEA's services. The insight reports from the nearly four million collaborations we have conducted provide us with a strong level of predictive analytics and the ability to guarantee results."

"As a tried and tested marketing partner, our mission is to fill a gap in the market, whether it's working directly for a brand or working with an agency as support for a white label product. There are many opportunities for creators and the online economy, and we are very excited to get a foothold in the UK and help drive the regulation and maturation of the market."

The new London office will be headed in the UK by Sylvia Enotiades, an experienced UK online marketing professional. Her previous experience includes senior roles at online celebrity marketing agencies Wildfire and Buzzoole, and she has also served as an industry group mentor expert for the Branded Content Marketing Association (BCMA).

Sylvia Enotiades, Country Manager, Regional Head of IZEA UK, said: "influencer marketing is evolving at a phenomenal rate and I am very excited to be part of this change. We are launching a new hybrid service/technology concept to the market based on over 15 years of excellence in execution and experience. Our success to date in China with different cultural norms, languages and social platforms shows that our best-in-class model works globally."

Ryan Schram concludes, "We could have globalized through acquisition or joint venture, but building an IZEA London office led by talented people in the local market was a real, committed approach that best fits our culture. the addition of Sylvia is one of the best assets we have."

IZEA IS BUILT AROUND THREE CORE PILLARS, ANY ONE OF WHICH CAN WORK TOGETHER OR INDEPENDENTLY. IT IS THE ONLY PLATFORM AND BUSINESS THAT OFFERS ALL THREE IN THE ONLINE MARKETING BUSINESS.

First, it provides brands and agencies with a fully managed online marketing service model that features fixed fees and unparalleled execution.

Second, for brands and agencies looking to run their own campaigns in-house, IZEA offers access to its proprietary SaaS tools that provide marketers with a flexible, modern framework and a wide range of essential functional tasks related to the creator economy.

The final pillar is IZEA's Creator Marketplace, an Etsy-like series of pre-built influencer KOL and content offerings featuring leading creators, from beauty branded TikTok posts to blog posts advocating lifestyle. IZEA expects to launch the revamped Creator Marketplace later this month.

ABOUT IZEA GLOBAL influencer MARKETING

The final pillar is IZEA's Creator Marketplace, an Etsy-like series of pre-built influencer KOL and content offerings featuring leading creators, from beauty branded TikTok posts to blog posts advocating lifestyle. IZEA expects to launch the revamped Creator Marketplace later this month.

IZEA Worldwide, Inc. ("IZEA") is a marketing technology company that provides software and professional services that enable brands to collaborate and transact with the full range of today's socially influential online KOLs and content creators. The company is a pioneer in the evolving commercialization of content, enabling self-publishers to create value through their content, creativity and influence. IZEA launched the industry's first influencer content marketing platform in 2006 and has since facilitated nearly 4 million transactions between online brand buyers and influencer content creators. Leading brands and agencies worldwide have partnered with IZEA to drive social media engagement rates, diversify brand voice, expand content production and drive measurable return on investment.

Safe Harbor statement

All statements in this press release that are not based on historical facts are "forward-looking statements" and are intended to qualify under the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Forward-looking statements are based on certain projections and describe future plans, strategies and expectations. 前瞻性陈述通常可以透过使用前瞻性字词识别,例如”可能“、”将会“、”或会“、”应 ", "expect", "anticipate", "hope", "estimate", "anticipate", "expect", "anticipate", "expect", "expect", "expect", "expect", "expect". "anticipate", "believe", "intend", "have the opportunity", " project", "plan", "seek", "strategy", or "future ", or the antonyms of these words, or other words or expressions of similar meaning. Examples of forward-looking statements include, but are not limited to, statements we make about IZEA's ability to increase revenue and bookings, grow or maintain customer relationships, and expectations regarding IZEA's business strategy. Forward-looking statements involve inherent risks and uncertainties that could cause actual results to differ materially from those described in the forward-looking statements due to factors including, but not limited to, the following: competitive conditions in the content and social sponsorship areas in which IZEA operates, the inability to promote one or more of IZEA's marketing marketplaces, our ability to develop effective disclosure controls and procedures and internal controls over financial reporting, our ability to meet the requirements of the NASDAQ our ability to meet the requirements for continued listing of our common stock on the Nasdaq Capital Market, economic conditions that are less favorable than anticipated, and other risks and uncertainties described in IZEA's periodic reports filed with the Securities and Exchange Commission. The forward-looking statements in this press release are made solely for purposes of The forward-looking statements in this press release speak only as of the date of this press release and IZEA undertakes no obligation to update any such forward-looking statements to reflect actual results or anticipated changes, unless otherwise required by law.

IZEA Worldwide, Inc. ("IZEA") is a marketing technology company that provides software and professional services that enable brands to collaborate and transact with the full range of today's socially influential online KOLs and content creators. The company is a pioneer in the evolving commercialization of content, enabling self-publishers to create value through their content, creativity and influence. IZEA launched the industry's first influencer content marketing platform in 2006 and has since facilitated nearly 4 million transactions between online brand buyers and influencer content creators. Leading brands and agencies worldwide have partnered with IZEA to drive social media engagement rates, diversify brand voice, expand content production and drive measurable return on investment.

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