Impactful marketing campaigns are inseparable from the close communication and research of your partner influencer KOLs. Here are strategic tips on KOL influence, engagement and brand content to consider when planning your influencer marketing campaign to accurately select influencer, which will help maximize the effectiveness of marketing on the influencer channel. Content Relevance It may be influential to include well-known influencer KOLs in your marketing campaign. However, choosing the right weblebrity is even more important. Be sure to look at the type of content they have produced in the past, the relevance of the content to your target audience, and the types of participants they can drive to ensure that you are reaching KOLs that your target consumers trust. Content Posting Frequency How committed are influencer KOLs to their self-publishing or blogs? If influencers rarely post, then their audience is likely less active as well. Even if a KOL has a large following on social media platforms such as TikTok, YouTube, Instagram, or a history of impressive website traffic, it is important to understand how active they have been in the past month or two. Fan Profile The analysis of fan profile is the first step of research in selecting a netizen, just as the data is important to analyze the effectiveness of the netizen's marketing campaign after it is over. Audience data plays a crucial role in predicting the marketing effectiveness of KOLs. Audience data can include page traffic indicators, composition of fans, interest tags, interaction rate, etc. Content Quality During the screening of online celebrities, past content is something that must be carefully reviewed and monitored by clicking on the comments. If their content lacks substance or is full of process-oriented production and copywriting, there is a good chance that both content and follower quality are poor. High quality historical content, be it copy, images and videos, is necessary to bring effective communication to the brand. User Engagement Are weblebrities consistent in their engagement on social media? If they regularly create high quality content but have few followers on social media, it may indicate a problem matching their followers with KOL content. We are looking for weblebrities with high engagement, indicating that the audience of followers fits well with the content attributes of that weblebrity. Professionalism Is the weblebrity professional in the email or communication session with you? Again, a lack of professionalism may be a clear sign that they may not be a good fit as a promoter for your brand. Experienced weblebrities will demonstrate a very professional attitude during the customer communication process and can help the brand to review the marketing strategy, content ideas and plan the marketing objectives. Relationship Building Reaching out to influential KOLs only during a campaign can limit the effectiveness of your campaign. Make sure you stay in touch and communicate well with them before, during and after the campaign to keep their attention and interest in your brand or product - otherwise, your brand will pay higher costs and lack bargaining power over the online celebrities. A positive and cooperative attitude influencer marketing is not a "one-and-done" marketing plan. In order to make the most of your campaign, you need to invest resources in nurturing your channel and brand ambassadors and answering any questions they may have about your product or the campaign as a whole. The more responsible the influencer KOLs are, the clearer the Brief and even more challenging questions they will ask when working with brands. Don't feel that influencer play big, it's because they are more professional and take responsibility for their content. Clear Objectives Any marketing campaign needs clear objectives. Setting goals and expectations for your campaign early and sticking to them is good for strategic challenges, lessons learned and clarity of positioning throughout the year. The clearer the marketing goals and expectations for different weblebrities, the more effective the campaign can be. Satisfying Payments Big brands usually don't skimp on paying quality online celebrity KOLs satisfying payments. Of course, some small KOLs or KOCs will promote for free in exchange for their products, but generally speaking, they won't do it for a long time and the quality cannot be guaranteed. Developing a budget plan that suits your influencer marketing can help you both keep the partnership of quality influencer, even brand exclusivity, and reduce the cost of long-term cooperation. ...
