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IZEA研究发现61%的18-29岁消费者会辞职成为全职网红

IZEA研究发现 22%的18-29岁消费者已经将自己视为社交媒体KOL。 美国佛罗里达州奥兰多市(2023 年 4 月 27 日)- IZEA Worldwide, Inc.(纳斯达克股票代码:IZEA),为世界领先品牌提供网红营销技术、数据和服务的主要提供商,今天发布了第二份年度“网红愿望”研究报告.该报告基于美国消费者情绪,旨在了解哪些人认为自己是有影响力的人,哪些人渴望成为有影响力的人,以及有影响力的网红营销在他们的日常生活中扮演什么角色。 IZEA调查了1,299名18岁及以上的美国互联网用户。该研究是正在进行的一系列 IZEA Insights 报告的一部分,该报告侧重于网红营销的过去、现在和未来趋势。 IZEA对本次研究的主要见解: 61% 的 18-29 岁受访者会辞掉工作,全职成为社交媒体KOL。 那些个体经营者或在少于 10 人的公司工作的人更有可能辞去工作成为全职网红。 每天在社交媒体上花费超过 5…
Simon Gao
May 15, 2023
IZEA OVERSEAS NETFLIX MARKETING REPORTBlog Press Releases

IZEA发布2023网红信任度营销报告

IZEA研究发现超过50%的受访者在看到网红使用产品的内容后购买了产品,以及42% 的 Z 世代消费者在进行消费购买之前转向TikTok搜索相关内容。 美国佛罗里达州奥兰多市(2023 年 4 月 6 日)——为世界领先品牌提供网红营销技术、数据和服务的主要提供商 IZEA Worldwide, Inc.(纳斯达克股票代码:IZEA)发布了最新的研究报告“网红信任度营销报告,“ 今天。该报告基于美国消费者情绪,并从消费者信任和参与度的角度考察了网红营销的有效性。 调查发现,31% 的 18-29 岁受访者将 TikTok 列为他们首选的社交搜索平台,高于 2022 年报告中的 19%。 TikTok 日益增长的影响力也体现在购买决策中。调查显示,年龄在…
Simon Gao
April 27, 2023
Blog Press Releases

IZEA ANNOUNCES FIRST QUARTER 2023 MANAGED SERVICES BOOKINGS FINANCIAL RESULTS

ORLANDO, FL (April 10, 2023) - IZEA Worldwide, Inc. (NASDAQ: IZEA), the premier provider of online marketing technology, data and services for the world's leading brands, today announced that its Managed Services team has been awarded contract bookings totaling $6.1 million in the first quarter of 2023, down from $12.1 million in the first quarter of 2022. "We saw a year-over-year decline in overall bookings in the first quarter, in part due to the closing of business with a large client that had a significant impact in the first quarter of last year," said Ted Murphy, IZEA's chairman and chief executive officer. "While overall bookings are down, it's worth noting that the number of opportunities we won in the first quarter of 2023 is at its highest level since the first quarter of last year. This volume is on par with this time last year. "Overall sales volume was strong for the quarter, but total bookings were impacted by a decline in average deal size. Compared to last year, we saw a decrease in client budgets this year," Murphy continued. "Building new client accounts will be key to achieving future growth, as many of our historical clients have been impacted by layoffs and budget cuts over the past several quarters. We are focused on building a broader custodial services client base, which will diversify our account concentration risk while increasing our gross margin over time. We are making progress toward this goal with operations across multiple industries and geographies." Bookings are a measure of all sales orders less any known or expected cancellations or refunds associated with such sales orders or refunds. Management uses bookings to inform expectations of total sales activity. Bookings are not always an indicator of revenue for the quarter and may be subject to future adjustment. Hosted service booking revenue is typically recognized on average within nine months. About IZEA Global Netflix Marketing...
Simon Gao
April 16, 2023
IZEA OVERSEAS influencer MARKETINGBlog Press Releases

IZEA REPORTS FY2022 EARNINGS, UP 37% YEAR-OVER-YEAR

ORLANDO, FL (March 30, 2023) - IZEA Worldwide, Inc.(NASDAQ: IZEA), a premier provider of online marketing technology, data and services for the world's leading brands, reported its financial and operating results for the fourth quarter ended in 2022. Fiscal 2022 Financial Highlights Compared to Fiscal 2021 Total revenue increased 37% to $41.1 million from $30.0 million Net loss was $4.5 million compared to a net loss of $3.1 million in the prior year Adjusted EBITDA* from...
Simon Gao
April 10, 2023
IZEA RECEIVES BEST PROSPECT COMPANY AWARDBlog Press Releases

IZEA Wins Comparably's Best Company Outlook Award Based on Employee Feedback

ORLANDO, FL (March 27, 2023) - IZEA Worldwide, Inc.(NASDAQ: IZEA), a premier provider of online marketing technology, data and full-service solutions for the world's leading brands, today announced that it has been named by Comparably as one of the Best Companies to Prospect for 2023. The Best Companies to Work For list identifies companies where employees are confident in the future success of the company, would likely recommend working there to a friend and where employees typically have a sense of well-being on a daily basis. Comparably awards are derived from ratings provided anonymously by employees over a 12-month period about their workplace sentiment and feedback about their companies in multiple categories on Comparably.com. "One of our proudest accomplishments is building a resilient company culture where employees feel they can influence results, are valued by their leaders and are optimistic about the future of IZEA," said Ted Murphy, founder and CEO of IZEA. "We are honored and excited to be recognized by Comparably as a Best Company Outlook Award, especially in an era of dramatic macroeconomic change. We strive to be a great company and look forward to continuing to enhance the work experience of our employees every day. " Each year Comparably recognizes employees who have been recognized by the most knowledgeable company in 16...
Simon Gao
March 28, 2023
Blog Press Releases

IZEA Releases The 2023 State of Influencer Equality® Report on Overseas Netroots Populations

IZEA Netflix Big Data Finds: Netflix Pay Gap Continues to Close for Men and Women Overseas ORLANDO, FL (February 22, 2023) - IZEA Worldwide, Inc. (NASDAQ (NASDAQ: IZEA) has released its third annual State of Equality in the Netroots Population study. The report found that the average compensation per post for non-white Netflix KOLs continues to trend upward. Hispanic webmasters' compensation increased by 29%, Asian webmasters' compensation increased by 23% year-over-year, and Black webmasters' KOLs' compensation increased by 19%. The percentage of deals awarded to minorities has surpassed their share of the population, reaching a new peak of 46% share of sponsored deals. The report, first launched in 2020, analyzes data on reddit KOL revenue observed on IZEA's online netroots marketing platform from 2015 to 2022. The data includes negotiated rates between marketers and creators across all social platforms ranging from micro-Netflix to celebrities, including self-reported gender and ethnic identifiers. "IZEA is committed to supporting creators of all backgrounds and demographics and driving the influential marketing sector toward equity and inclusion," said Ted Murphy, founder and CEO of IZEA. "We're excited to see the steady growth in compensation for non-white webmasters in the IZEA ecosystem, which shows that our efforts are paying off more for creators. Since we started tracking this data, the pay gap between male and female KOLs has continued to narrow to a low of 17%." Summary of Key Data Report: Over the past eight years, the average earnings of online celebrities of all races and genders have risen dramatically. Over the past five years, people of color have earned more than whites by 2022...
Simon Gao
March 3, 2023
2023 OVERSEAS INFLUENCER REVENUE REPORT IZEABlog Press Releases

IZEA RELEASES 2023 REVENUE REPORT

Continued Global Brand Investment in influencer Marketing Drives Record Revenues for Nanoscale, Micro and Waifu influencer ORLANDO, FL (February 8, 2023) - IZEA Worldwide, Inc. (NASDAQ: IZEA), a premier provider of online celebrity marketing technology, data and services to leading global brands, has released its second State of influencer Revenue Report. The report finds that the average cost per post for nano, micro and waifu netroots is at an all-time high as marketers expand their netroots marketing marketing spend in 2022. The report analyzed more than $70 million in netroots transactions observed on the IZEA platform from 2015 to 2022. The data includes negotiated rates between marketers and creators and covers all levels of influencer KOLs on Twitter, Facebook, Instagram, Twitch, Pinterest, TikTok and YouTube. "Since IZEA launched its first influencer marketing platform in 2006 the influencer marketing industry has grown exponentially," said Ted Murphy, founder and CEO of IZEA. "In the last eight years alone, revenue from tiny online bloggers to superstar KOLs has grown by 224% to 4,320%." "Our rich price reference data allows creators to price themselves more competitively and drive the industry toward greater transparency and equality," Murphy continued. "We remain committed to providing full-service influencer marketing solutions that allow each party - brands, agencies and influencer - to benefit from the marketing campaign." ...
Simon Gao
February 13, 2023
IZEA GLOBAL influencer MARKETINGBlog Press Releases

IZEA REPORTS $7.9 MILLION IN FULL SERVICE ORDERS FOR Q4 2022

ORLANDO, FL (January 12, 2023) - IZEA Worldwide, Inc.(NASDAQ: IZEA), a premier provider of online marketing technology, data and services for the world's leading brands, today announced that its Full Service Marketing team was awarded a total of $7.9 million in the 2022 contracts totaling $7.9 million in the fourth quarter of 2022, down from $10.6 million in the fourth quarter of 2021. "In the fourth quarter, margins from orders from one of our large clients were 40 to 50 basis points lower than the core business as we ended services for that client and we did not see future growth potential for that client." said Ted Murphy, IZEA's chairman and chief executive officer. "This decision resulted in a decline in full-service managed bookings in the fourth quarter." "In order to achieve this goal, IZEA's core client bookings grew within our desired margin range both during the quarter and during the year. In addition, our Managed Full Service sales force set new records and developed new clients during the quarter." Bookings are a unit of measure of all sales orders less any known or expected cancellations or refunds associated with this order. Management uses bookings to inform expectations of total sales activity. Bookings are not always an indicator of revenue for the quarter and may be subject to future adjustment. Revenue from fully managed service bookings is typically recognized within an average of nine months. About IZEA Global influencer Marketing IZEA Worldwide, Inc. ("IZEA") is a marketing technology company that provides software and professional services that enable brands to achieve a full range of partnerships and deals with today's socially influential influencer KOLs and content creators. The company is a pioneer in the evolving commercialization of content, enabling self-publishers to create value through their content, creativity and influence. IZEA was founded in 2006...
Simon Gao
January 13, 2023
IZEA influencer MARKETING TOOLSBlog Press Releases

IZEA Launches Creator Marketplace®, a New influencer Marketing Tool

(NASDAQ: IZEA), the leading provider of online celebrity marketing technology, data and services for the world's leading brands and agencies, today announced the launch of The Creator Marketplace ® on IZEA.com. (NASDAQ: IZEA), the premier provider of online marketing technology, data and services for the world's leading brands and agencies, today announced the launch of The Creator Marketplace ® on IZEA.com. First announced at last month's "SUPERCHANGED" streaming event, the newly revamped IZEA.com allows brands and agencies to easily search and filter the list of creators and bloggers across the platform that meet their online marketing campaign requirements. IZEA's Improved Features for Marketers and Creators The fully upgraded influencer creator profiles give marketers access to more content and deeper BrandGraph® insights than ever before. Creator and blogger profiles bring together creators' social attribution tags, the brands and topics they post about, and their follower profile statistics. The new Casting Calls feature provides a two-way marketplace for marketers and web creators to find and collaborate with each other. Marketers use Casting Calls to solicit engagement for everything from influencer marketing sponsorship programs to full time jobs. Creators can also respond to Casting Calls with video and text pitches, as well as respond to survey questions from marketers to build collaboration. Casting Calls," said Ted Murphy, CEO and founder of IZEA...
Simon Gao
November 2, 2022
IZEA ENTERS THE UK MARKETBlog Press Releases

IZEA ANNOUNCES ITS ENTRY INTO THE UK MARKET WITH THE OPENING OF ITS LONDON OFFICE

IZEA Appoints Sylvia Enotiades, influencer Marketing Domain Expert, to Lead Operations and Management in the Region ORLANDO, FL (October 18, 2022) - IZEA Worldwide, Inc. (NASDAQ: IZEA), a leading global provider of premier online celebrity marketing technology, data and services, today announced its entry into the UK market. This decision to fully enter the UK market, backed by IZEA's strong financial position to grow the business globally, will bring a new game-changing landscape that will revolutionize the specialized and fragmented UK online marketing industry. The company was founded by Ted Murphy in Orlando in 2006, in the early days of MySpace and LiveJournal, when these platforms launched what we know today as the global creator economy. iZEA has now facilitated nearly 4 million collaborations between weblebrities and brands, and its technology analyzes over 40 million creators and weblebrity KOLs. IZEA has built a reputation as a trusted strategic and execution partner in the North American market, delivering influencer campaigns and custom content creation for Fortune 500 companies and some of the world's largest agencies. IZEA is seeking similar success in China and earlier this year formed a localization team in China to expand its business there. IZEA offers a flexible, full-service model to the UK market, supported by its powerful technology platform Flex. This hybrid service/technology approach changes the traditional model of mandatory long-term partnerships and hourly billing that currently dominates the industry. Like many other markets, the U.K.'s netroots industry has tremendous growth potential but lacks the expertise and innovation needed by top marketers," said Ryan Schram, President and COO of IZEA. We want to help build its greater success so it can better serve brands, agencies and creators. Providing all of our clients with insights into influencer services and detailed performance data is at the core of IZEA's services. The insight reports from the nearly four million collaborations we have conducted provide us with a strong level of predictive analytics and the ability to guarantee results." "As a tried and true marketing partner, our mission is to fill a gap in the marketplace, whether working directly for brands or with agencies as support for white-label products. There are many opportunities for creators and the online economy, and we're excited to get a strong foothold in the UK and help drive the regulation and maturation of the market." The new London office will be headed up in the UK by Sylvia Enotiades, an experienced UK influencer marketing professional. Her previous experience includes senior roles at influencer marketing agencies Wildfire and Buzzoole, where she also served as an industry group mentoring expert for the Branded Content Marketing Association (BCMA). Sylvia Enotiades, Country Manager and Regional Head of IZEA UK, said: "influencer marketing is evolving at a phenomenal rate and I am very excited to be part of this change. We are launching a new hybrid service/technology concept to the market based on over 15 years of excellence in execution and experience. Our success to date in China with different cultural norms, languages and social platforms shows that our best-in-class model works globally." ...
Simon Gao
October 20, 2022