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Technology companies are increasingly recognizing the power of online celebrity marketing in attracting new audiences and driving sales. By partnering with content creators, companies can build credibility and trust among their target demographics and gain meaningful insights about their customer base.

influencer Marketing Advice for Technology Companies

In this article, we'll provide tech companies with tips on how to maximize the effectiveness of their online marketing for brands.

1. Establish your metric parameters

Before you start looking for content creators, your team needs to determine your budget and who, where, and how you want to reach. As a tech company, you may be looking for online celebrities with niche audiences rather than large followings.

Audience Target Audience

WHO ARE YOU TRYING TO REACH? FOR EXAMPLE, FOR B2B TECHNOLOGY COMPANIES, YOUR AUDIENCE PROFILING STATISTICS MAY BE GUIDED BY JOB TITLE OR INTERESTS RATHER THAN AGE OR INCOME.

Platform Platform

Which social media channels are you trying to reach them through? For example, if you sell CSM software, LinkedIn can reach your target audience better than TikTok.

Format form

Are you looking for influential weblebrities to create video tutorials? Live streaming? Creating text and images? For example: unboxing videos that open the boxes of electronics and showcase their features and benefits are better suited for newly released tech products and in-depth seeding marketing.

Once the budget for the next campaign is determined as well as the ways and platforms to reach the target audience, then there is a more detailed plan and strategy.

2. define your goals

Although "sales" may seem like a goal you want to achieve through online marketing. But don't limit your strategy to this goal. Instead, consider other campaign goals that may provide long-term advantages and move customers down the funnel. These might include.

  • Customer Retention
  • App Download
  • Brand Exposure
  • Website traffic
  • Increase social media engagement and followers
  • Reputation Management

BY DEFINING YOUR TARGETS BEFORE LOOKING FOR INFLUENTIAL ONLINE KOLS, YOU CAN NOT ONLY NARROW DOWN THE SEARCH RESULTS FOR CONTENT CREATORS FASTER, BUT YOU CAN ALSO HELP YOUR MARKETING TEAM MEASURE CAMPAIGN RESULTS.

3. find the right weblebrity to cooperate with

Being in charge of online marketing for technology companies can pose a very big challenge. You need a content creator who shares some knowledge of your specific industry, can reach and engage your target audience, and has the passion and interest to promote your product or service in a way that is both authentic and compelling.

Leverage your company's social media followers

NO ONE IS GOING TO PROMOTE YOUR BRAND'S PRODUCTS OR SERVICES LIKE A LOYAL CUSTOMER. BROWSE YOUR COMPANY'S SOCIAL MEDIA FOLLOWERS FOR CUSTOMERS WHO ALREADY KNOW AND LIKE YOUR BRAND, THEN SEARCH THEIR SOCIAL MEDIA ACCOUNTS TO DETERMINE IF ANY OF THESE POTENTIAL PROMOTERS WOULD BE A GOOD FIT AS YOUR KOC OR KOL.

In addition to your company's fans, check for other professional users who may be talking about your brand, products or services. Marketing tools such as social listening can help you find people who are not yet following your official account, but have posted positive content about your brand on social media.

Search for industry-specific subject tags

If you have insight into how much time your prospects spend on social media, go to these platforms and search for hashtags that represent your offerings, such as #WearableTech and #AI or services, such as #cybersecurity and #AppDevelopment. this may help you find content in your industry that is willing to collaborate on brand campaigns creators in your industry.

AFTER FINDING SOME POTENTIAL ONLINE CELEBRITY KOLS, CHECK THEIR ACCOUNTS TO SEE THE TYPE OF CONTENT THEY SHARE, THE NUMBER AND ENGAGEMENT OF THEIR FOLLOWERS, THEIR EXPERIENCE AND KNOWLEDGE RELATED TO TECHNOLOGY, AND ANY BRAND MARKETING EXPERIENCE.

Cooperating influencer marketing agencies and using software

The most cost effective approach, often a database of content creators, is helpful for startups and brands with smaller budgets. The best option is IZEA's online tool for influencer marketing: Creator Marketplace®.

The Creator Marketplace provides a place for creators to showcase their work and provides meaningful statistics and communication tools to facilitate two-way collaboration.

In addition to giving you access to detailed online celebrity blogger profiles, the marketing tool provides basic services to help you with content mining, follower profiling, campaign metrics setup, and integration with services like Google Analytics.

4. Measuring the results of activities

ONCE YOU'VE FOUND THE RIGHT ONLINE PERSONALITY AND LAUNCHED YOUR FIRST IMPACTFUL CAMPAIGN, IT'S TIME TO MEASURE RESULTS AGAINST YOUR GOALS. REMEMBER, YOUR RETURN ON INVESTMENT SHOULD NOT BE MEASURED SOLELY ON DIRECT SALES. YOUR TEAM SHOULD ANALYZE THE SUCCESS OF YOUR CAMPAIGN THROUGH TRACKABLE KPIS.

Think of your first few campaigns as laying the groundwork. With each successful campaign, you will see greater results and long-term impact.

ABOUT IZEA GLOBAL influencer MARKETING

IZEA Worldwide, Inc. ("IZEA") is a marketing technology company that provides software and professional services that enable brands to collaborate and transact with the full range of today's socially influential online KOLs and content creators. The company is a pioneer in the evolving commercialization of content, enabling self-publishers to create value through their content, creativity and influence. IZEA launched the industry's first influencer content marketing platform in 2006 and has since facilitated nearly 4 million transactions between online brand buyers and influencer content creators. Leading brands and agencies worldwide have partnered with IZEA to drive social media engagement rates, diversify brand voice, expand content production and drive measurable return on investment.

IZEA's influencer marketing software and full-service solutions are trusted by the world's leading brands to find the right solution for you. Contact Us

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