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ChatGPT and how it can help brand marketing has become an important topic today. Artificial intelligence tools, which can simply be described as augmented chatbots, are bound to have some role to play in the marketing space. Here is IZEA's primer on what ChatGPT is and how it can be used to help with influencer marketing programs. The technology, while new, is free to use and its popularity is growing rapidly. A recent poll showed that 27% of people use ChatGPT to get their work done. Its rapid adoption has marketers factoring it into a variety of marketing strategies, including the use of ChatGPT in influencer marketing to develop strategies.

What is ChatGPT?

ChatGPT is a recently released AI tool that generates human-like conversations and handles data collection tasks, and has been seen as a more powerful and intuitive chatbot. It is primarily used in the customer support area to explain requirements, synthesize available resources and provide answers or links to resources to customers. It can also write copies of conversations and perform administrative tasks.

Ways ChatGPT can be used for influencer marketing

ChatGPT has a lot of potential, but it's too early to find out the best examples of it, but we've seen some successful applications after testing and research. Here are tips on how your brand can use ChatGPT to boost your next influencer KOL marketing campaign.

Enhanced customer service prior to events

One of the most common uses of ChatGPT is to assist with customer service. ChatGPT can quickly interpret a customer's needs and provide a solution or point them to a specific link where they can find more information. Ideally, an impactful marketing campaign will increase your traffic and sales. Therefore, ensuring top-notch customer service is ideal for making a good impression.

In some cases, even marketing campaigns can increase the need for customer service. Let's say you are working with a small group of influential KOLs and need to post an endorsement of a new product on social media after a recent product recall. Part of that campaign may entail returning the recalled product for the customer. If this is the case, customer service needs to handle the request efficiently and courteously. It may be worth trying ChatGPT in this situation.

Brainstorming activity names or slogans

ChatGPT can brainstorm ideas for you. So if you are looking for a brand name or a catchy Slogan for your event, you can ask ChatGPT for some ideas.

Get help with Hashtag

Each influential campaign uses a relevant hashtag, which requires some research. For example, in addition to branded hashtags, you may need some industry-specific hashtags, which ChatGPT can provide for you. It can also provide a list of relevant trending hashtags, but double check them to make sure they are appropriate.

Automatically generate copy content that can be repurposed

To get the most out of your online marketing campaigns and reduce costs, ChatGPT can help you with automated copywriting templates and customer communication efficiency. Whether it's standardized copy or a product description, you can find ways to reuse it. For example, you can add it to a newsletter or use it as a message template for CRM customer communications via email. When you do this, ask ChatGPT to write a piece of copy or news for a live newsletter or email.

What are the things that ChatGPT does not apply to

ChatGPT has many features, but there are some that you should not rely on automation for. So be aware of the following.

Ask ChatGPT to write copy for your influencer KOL

ChatGPT can write copy, but doesn't want it to create content ideas that target influencer KOLs. Why? The appeal of influencer marketing is its authenticity and originality. Having a machine write copy may diminish the authentic voice of KOLs and become one-size-fits-all.

Use ChatGPT to discover influential online celebrity KOLs

ChatGPT can perform data collection tasks, such as providing a list of potential influencer KOLs, but the truth is that there are better tools to accomplish this task. It is important to find the right online celebrity bloggers to work with. The importance of this task should not be left to machines. Instead, try a influencer marketing discovery tool, such as IZEA Flex, where you can use discovery search tools and manage your contacts, campaigns, content, etc.

Using ChatGPT without viewing its answers

If you use ChatGPT to brainstorm brand copy or subject tags, you should still research its viability. ai-generated taglines may not be suitable for use, and you should always double-check the information provided or proofread the content it generates.

ChatGPT has many applications that may be used for many marketing tasks, including content marketing, brand advertising, and influencer marketing. While there are many valid uses for AI tools, it still cannot replace the experience or skills of marketing teams at this stage. As with any automation tool, marketers must figure out where it should and should not be used, and blind use and reliance on it may result in reduced marketing effectiveness.

ABOUT IZEA GLOBAL influencer MARKETING

IZEA Worldwide, Inc. ("IZEA") is a marketing technology company that provides software and professional services that enable brands to collaborate and transact with the full range of today's socially influential online KOLs and content creators. The company is a pioneer in the evolving commercialization of content, enabling self-publishers to create value through their content, creativity and influence. IZEA launched the industry's first influencer content marketing platform in 2006 and has since facilitated nearly 4 million transactions between online brand buyers and influencer content creators. Leading brands and agencies worldwide have partnered with IZEA to drive social media engagement rates, diversify brand voice, expand content production and drive measurable return on investment.

IZEA's influencer marketing software and full-service solutions are trusted by the world's leading brands to find the right solution for you. Contact Us

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