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Simon Gao

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4 Suggestions for Technology Companies to Do influencer Marketing

Technology companies are increasingly recognizing the power of online celebrity marketing in attracting new audiences and driving sales. By partnering with content creators, companies can build credibility and trust among their target demographics and gain meaningful insights about their customer base. influencer Marketing Tips for Tech Companies In this article, we'll provide tips for tech companies on influencer marketing to help maximize to brands improve their marketing results. 1. Establish your metrics parameters Before you start looking for content creators, your team needs to determine your budget and who, where and how you want to reach. As a technology company, you may be looking for online celebrities with a niche audience rather than a large following. Audience Target Audience Who are you trying to reach? For example, for a B2B technology company, your audience profiling statistics may be guided by job title or interests rather than age or income. Platform Platform Which social media channels are you trying to reach them through? For example, if you sell CSM software, LinkedIn can reach your target audience better than TikTok. Format Format Are you looking for influential weblebrities to create video tutorials? Live streaming? Creating text and images? For example: unboxing videos that open the box of an electronic product and showcase its features and benefits are better suited for newly released tech products and in-depth seeding marketing. Once you have determined the budget for your next campaign and the ways and platforms to reach your target audience, you will have a more detailed plan and strategy. 2. Define your goals While "sales" may seem like a goal you want to achieve through online marketing, don't limit your strategy to just one. But don't limit your strategy to this goal. Instead, consider other campaign goals that may provide long-term advantages and move customers down the funnel. These might include: Customer retention App downloads...
Simon Gao
January 16, 2023
IZEA GLOBAL influencer MARKETINGBlog Press Releases

IZEA REPORTS $7.9 MILLION IN FULL SERVICE ORDERS FOR Q4 2022

ORLANDO, FL (January 12, 2023) - IZEA Worldwide, Inc.(NASDAQ: IZEA), a premier provider of online marketing technology, data and services for the world's leading brands, today announced that its Full Service Marketing team was awarded a total of $7.9 million in the 2022 contracts totaling $7.9 million in the fourth quarter of 2022, down from $10.6 million in the fourth quarter of 2021. "In the fourth quarter, margins from orders from one of our large clients were 40 to 50 basis points lower than the core business as we ended services for that client and we did not see future growth potential for that client." said Ted Murphy, IZEA's chairman and chief executive officer. "This decision resulted in a decline in full-service managed bookings in the fourth quarter." "In order to achieve this goal, IZEA's core client bookings grew within our desired margin range both during the quarter and during the year. In addition, our Managed Full Service sales force set new records and developed new clients during the quarter." Bookings are a unit of measure of all sales orders less any known or expected cancellations or refunds associated with this order. Management uses bookings to inform expectations of total sales activity. Bookings are not always an indicator of revenue for the quarter and may be subject to future adjustment. Revenue from fully managed service bookings is typically recognized within an average of nine months. About IZEA Global influencer Marketing IZEA Worldwide, Inc. ("IZEA") is a marketing technology company that provides software and professional services that enable brands to achieve a full range of partnerships and deals with today's socially influential influencer KOLs and content creators. The company is a pioneer in the evolving commercialization of content, enabling self-publishers to create value through their content, creativity and influence. IZEA was founded in 2006...
Simon Gao
January 13, 2023
IZEA OVERSEAS influencer MARKETINGBlog Resources

How to determine whether a marketing campaign needs a netizen or a star?

influencer and celebrity endorsements can play a big role in promoting a brand, but sometimes the difference between the two is confusing. While it's true that celebrities can become influential online celebrities on social media - and regular online celebrities can become online stars - there are huge marketing differences between online celebrities and celebrities, which can affect not only the way they deliver their messages, but also the way fans the way the message is understood. Influential netizens and celebrities both have large followings on social media platforms, which makes them of different value to brands that want to appeal to a specific audience. Understanding what each one does and how this affects their audience may be part of the strategy in deciding whether to choose an internet personality or a celebrity for your branding. influencer vs. celebrities: what's the difference? As the name implies, influential weblebrities can help guide or influence their fans' buying decisions through the services or products they recommend on their social media channels. Most of the online celebrities who have risen to fame through the use of social media platforms have expanded their audience by creating content that is relevant to a specific niche. Today, there are influencer KOLs in almost every conceivable vertical; they can focus on health, food, business, fashion, music and lifestyle, among others. Because they focus on specific niches, their fans trust their advice and look to them to discover new products, trends and services. Celebrities also receive attention from social media followers, although their path to fame is very different from that of social media netizens. Celebrities can be actors, musicians, athletes, writers or top talents in other professions who have risen to fame by excelling in a specific field. In most cases, they first become famous through television, radio, movies, etc., and then get noticed on social media because their fans enjoy what they have to say about their lives outside of the spotlight. One difference between celebrities and influential netizens is the way they interact with their fans. Because online celebrities are usually "regular people" with followers, they are often perceived as more relatable. They know what their fans want and expect, and are happy to provide them with that experience. However, celebrities have a different appeal to their audience, and much of the appeal of celebrities is that they showcase a life that most people can only hope to live. While fans like to get an "insider's perspective" on their lives, they can also appear distant or aloof; their images and messages are often carefully crafted to portray their public image. And, in general, their endorsement of products is very different from that of influential weblebrities. When a celebrity endorses a product, the weblebrity knows that while the celebrity is the face of the brand, the message behind it comes from the brand itself. It is driven by the marketing team and the carefully written content creates the message that the brand wants to deliver. influencer marketing takes a completely different approach; the influencer KOL and the brand decide if the product or service is right for his or her fans, and then the influencer blogger creates the content. They own the process and the rights to write, create and edit the video or post and distribute the content. Because they know what their fans want, they are careful to present it in a way that is consistent and authentic to their personal voice and style. Benefits of Marketing with influencer KOLs While celebrities have big name appeal and large audiences, they may not always be the best choice for brands. While they may have millions of followers, these fans represent a variety of ages, geographic locations, incomes and other demographic factors that can drive brand marketing decisions. Therefore, while they can be effective in reaching a large number of people, it is more difficult to ensure that they reach the specific demographic that a brand wants to reach. While influential netizens may not have the same reach as celebrities, they bring word-of-mouth and bandwagoning power that is critical to brands, as well as fan loyalty and trust. Influential weblebrities have an advantage when seeking to reach a specific market segment. This means that brands can find influencer that fit their product and already engage with their target audience. Of course, influencer KOLs have a different marketing role than celebrities. A good brand should develop both a influencer marketing strategy and a long-term brand strategy of celebrity endorsement. About IZEA Global influencer Marketing IZEA Worldwide, Inc. ("IZEA") is a marketing technology company that provides software and professional services that enable brands to collaborate and transact with the full range of today's socially influential influencer KOLs and content creators. The company is a pioneer in the evolving commercialization of content, enabling self-publishers to create value through their content, creativity and influence. IZEA launched the industry's first influencer content marketing platform in 2006 and has since facilitated nearly 4 million transactions between online brand buyers and influencer content creators. Leading brands and agencies worldwide have partnered with IZEA to drive social media engagement rates, diversify brand voice, expand content production and drive measurable return on investment. ...
Simon Gao
January 10, 2023
Blog Resources

IZEA RECOMMENDS 10 TOP FOREIGN HOTEL INTERNET CELEBRITY KOLS

For everyone who loves to travel, hotel stays are always the most desirable part of the trip. Whether on Instagram or TikTok, hotelier's accommodation experience content is the most popular and most searched content in the travel category. Below IZEA recommends 10 top hotel weblebrities who travel around the world and promote world-class destinations and in-depth hotel experiences through their video pictures and words. Follow these overseas travel weblebrities to see what the top hotels in every corner of the world look like, and start planning your next trip while you're envious. For tourism boards and hotel brands, these travel and hotel celebrity bloggers are just the kind of partners you should consider when you start your marketing push! IZEA recommends the 10 most popular top hotel travel webloggers Louis Cole Hotel and travel weblogger Louis uses his YouTube channel and Instagram to take his audience to far-flung corners of the world. Her content is focused on travel and adventure, which happens to include stunning desert hotels, luxury accommodations and even haunted buildings along the way. He even documented his road trip from Los Angeles to New York. He even wowed fans with his content about converting an old VW camper van into an electric van using recycled Tesla batteries. Kiersten Rich Kiersten is the mastermind behind The Blonde Abroad, a highly successful travel blog site that offers everything from travel tips and hotel highlights to travel accessories and fashion stores. The top hotel weblogger has traveled to more than 70 countries and encourages her followers to live the travel life they love. Her Instagram features photos and videos of her hotel stays and trips, as well as travel time with her beautiful children, family and friends. The Luxury Travel Expert on YouTube and Instagram is a self-published look at some of the world's most exotic hotels and resorts. From private jets to upscale spas and luxury hotel rooms, this account's content has become the best medium to witness luxury hotel stays and is highly sought after by major hotel brands for partnerships. Naomi-Jane Adams Fashion and luxury travel often converge on social media, and Naomi certainly embodies this concept. She travels the world with her London perspective, showcasing luxury hotels, resort pools and top beaches. She is also a great source of fashion inspiration, keeping up with the latest trends in the world. Her content is much loved by fashion labels and brand owners who promote high-end lifestyles. ...
Simon Gao
January 5, 2023
IZEA OVERSEAS influencer KOLBlog Resources

How Startups Do influencer Marketing

AS A STARTUP, IT CAN TAKE TIME TO DETERMINE WHERE YOUR MARKETING EFFORTS WILL PROVIDE YOU WITH THE BEST RETURN. SINCE SMALL AND MEDIUM-SIZED ENTERPRISES (SMES) OFTEN RUN CAMPAIGNS WITH LIMITED STAFF AND BUDGETS, IT MAKES SENSE TO EXPLORE IMPACTFUL STARTUP MARKETING. THERE'S A REASON WHY ONLINE MARKETING SPEND CONTINUES TO GROW, WITH EXPERTS PREDICTING THE SEGMENT WILL ACCOUNT FOR NEARLY $5 BILLION IN MARKET SPEND BY THE END OF 2022. IF YOU'RE IN CHARGE OF A STARTUP'S NETROOTS MARKETING IN 2023 AND ARE LOOKING FOR SOME ADVICE ON HOW TO SET GOALS, FIND CONTENT CREATORS, AND MEASURE RESULTS, READ IZEA'S SUMMARY TIPS BELOW. 1. DEFINE YOUR MARKETING GOALS FIRST, WHAT DO YOU WANT TO ACHIEVE FOR YOUR BRAND THROUGH AN INFLUENTIAL ONLINE MARKETING CAMPAIGN? REASONABLE AND CLEAR OBJECTIVES WILL LAY THE FOUNDATION OF YOUR STRATEGY FOR YOUR influencer CAMPAIGN. WHAT PRODUCTS TO PROMOTE, ON WHAT PLATFORMS, IN WHAT MARKETING SLOTS, WHAT IS THE BUDGET, CORE COMPETENCIES, ETC. ARE ALL ISSUES TO CONSIDER AROUND THE OBJECTIVES. WITH THE FRAMEWORK OF A BASIC STRATEGY IN PLACE, THE FOLLOWING FIVE MARKETING OBJECTIVES NEED TO BE IDENTIFIED ALONG WITH THE LONG-TERM VALUE THEY MAY PROVIDE: WEBSITE TRAFFIC LEAD GENERATION LINK CLICKS/CONVERSIONS BRAND AWARENESS AND EXPOSURE INCREASED SOCIAL MEDIA FOLLOWERS AND ENGAGEMENT 2. IDENTIFY YOUR TARGET AUDIENCE BEFORE YOU START LOOKING FOR A NETROOTS BLOGGER, YOU NEED TO DETERMINE WHO YOUR TARGET AUDIENCE IS. START BY REFERRING TO YOUR POTENTIAL CONSUMER PROFILE AND SPECULATE WHO YOUR TYPICAL CUSTOMER IS BASED ON DATA RESEARCH, CUSTOMER DATA AND PRODUCT ATTRIBUTES. FOR EXAMPLE: AGE? GENDER? ...
Simon Gao
January 3, 2023
IZEA OVERSEAS influencer MARKETINGBlog Resources

IZEA RECOMMENDS 10 BRITISH influencer KOLS TO WATCH

Across the pond in the UK, many popular online celebrity KOLs are attracting huge followings and posting engaging content on social media. From makeup tips and fashion advice to British archaeologists or celebrity soccer players, the UK has been a target market for many brands and marketers doing influencer collaborations. The following list of UK influential online celebrities recommended by IZEA may help you. IZEA recommends 10 of the UK's most popular online celebrity KOLs Zarah Hameed Zarah is a globetrotting London girl who shares scenes from her travels and daily life. On Instagram, Zarah takes her followers and friends through opulent Regent Street, strikes a stylish outfit pose in front of the autumn leaves in Oxford, attends Sunday Funday events at chic London restaurants and more. Elizabet Zauere London-based internet creator Elizabet is passionate about modeling, travel and fitness. For her Instagram followers, Elizabet unboxes her fantastic fall fashions, shows off swimwear from her favorite brands, and tries on the latest boot and denim trends, and her content has been receiving major fashion brands. David Beckham Beckham is more than familiar to everyone, he is a former professional soccer player and world famous fashion leader. On Instagram, Bey shares his holiday gifts for his 75.8 million followers, uses his free time to visit Chelsea pensioners for charity events and more. After retiring, Beckham has successfully transitioned into the fashion industry, showing his fans what he wears in his daily life, attending various events in the fashion world, and what his family is up to. Honey Rose...
Simon Gao
December 23, 2022
IZEA OVERSEAS influencer MARKETINGBlog Product Updates

IZEA Flex Beta version is newly launched

Our IZEA Flex beta was newly launched this fall and feedback suggestions from our beta users have helped us do a better job in rolling out the next generation of our web marketing platform to all marketers. We are always working to improve and update the product based on user needs to ensure that the platform is flexible enough to be used by brands and marketers of all sizes. Flex is a fully customizable netroots marketing platform with core modules that allow you to manage all aspects of your marketing campaigns. We are constantly improving our product to make it easier and more seamless for brands to work with influential weblebrities. Stay tuned for next month's product update to learn more about our Flex platform. For a description of Flex's core features and products, please visit IZEA Flex About IZEA Worldwide influencer Marketing IZEA Worldwide, Inc. ("IZEA") is a marketing technology company that provides software and professional services that enable brands to work with today's socially influential influencer KOLs and content creators, enabling a full range of partnerships and transactions. The company is a pioneer in the evolving commercialization of content, enabling self-publishers to create value through their content, creativity and influence. IZEA launched the industry's first influencer content marketing platform in 2006 and has since facilitated nearly 4 million transactions between online brand buyers and influencer content creators. Leading brands and agencies worldwide have partnered with IZEA to drive social media engagement rates, diversify brand voice, expand content production and drive measurable return on investment. IZEA's online celebrity marketing software and full-service solutions are trusted by the world's leading brands, find out which solution is right for you, contact us
Simon Gao
December 19, 2022
IZEA OVERSEAS influencer MARKETINGBlog Resources

What are the differences between influencer marketing and affiliate marketing?

Affiliate marketing and influencer marketing are often lumped together and treated as one and the same thing. According to Insider Intelligence, affiliate marketing accounted for 9.6% of netroots marketing revenue in 2021, while brand partnerships accounted for 68%. While they sometimes produce the same results, there are key differences between affiliate marketing and influencer marketing. Affiliate marketing helps brands generate sales and pays a commission fee for each sale made using their online marketing code or link. Influential KOLs, on the other hand, create content to increase brand engagement, awareness and sales by highlighting the benefits of a specific product or even an entire company. Affiliate Marketing vs. influencer Marketing Over the years, influential influencer and affiliate marketing have helped brands achieve higher conversion rates and higher ROI than TV and radio. This is thanks to the power of social media. While influencers typically utilize social media sites or platforms, affiliate marketing companies use a variety of methods. Some affiliate marketing channels promote their products on their social media pages, while others create websites and digital tools to engage their target audience. Influential webmasters are often paid a flat fee or given products to create and post content that promotes their brand and/or products, and in some cases, webmasters are also given membership codes or a commission cut of each sale made on the content they bring to market. Benefits of influencer Marketing Determining which strategy is best for your brand can take time and effort. influencer marketing can focus on long-term improvements in metrics such as click-through rates, social media SEO, and engagement using content creation. Marketers work with influential weblebrities to gain authenticity and build credibility and trust. Social media weblebrities are successful because they have the ability to position themselves as experts in their field while inspiring those who support them as fans. Their audience is more inclined to trust them and listen to their advice and opinions. Our Trust in influencer Marketing report shows that 62% of respondents are more likely to trust an influential influencer blogger with sponsored posts than a top tier celebrity. Brands also have better control over influential online celebrity marketing campaigns. Depending on the contract, they can choose the best person for the job, develop a content strategy, request changes and post content multiple times. Benefits of Affiliate Marketing Affiliate marketing is relatively simple. It can be easily implemented into a strategy without adding additional, complex planning steps. However, it can take time and effort to find a quality tool that can create unique URLs and allow for conversion tracking. With our next generation online affiliate marketing platform, IZEA...
Simon Gao
December 14, 2022
Blog Resources

IZEA recommends TikTok beauty and skincare influencer KOL

With over 132 billion views of #skincare on TikTok, skincare is one of the most popular topics on TikTok. Influential bloggers create content about skincare on many platforms, such as some beauty bloggers on Instagram, but for skincare content on TikTok, these 10 influential netizens provide engaging content. From their favorite skincare products to exfoliators to free advice from dermatologists, plenty of skincare content receives a following from fans as well as sponsorship from beauty brands. 10 Popular Beauty Bloggers on TikTok With 57,500 followers, Iona Francis, founder of Iona Francis Sparkles and Skin, focuses on acne-prone skin content and shares her tips and tricks for people with these skin conditions. If you're a brand or other creator looking for someone to offer advice on acne skin care, this TikTok account is perfect for you. Iona also has 116,000 followers on Instagram. Dr. Scott Walker Walker, MD, is a dermatologist and skin specialist who uses his knowledge on TikTok...
Simon Gao
December 12, 2022
IZEA OVERSEAS influencer MARKETINGBlog Resources

IZEA MARKETING CLASS: HOW TO MAKE GOOD OUT-OF-THE-BOX VIDEO CONTENT

Unboxing videos have been a consumer favorite since they first appeared on YouTube in the early 2000s. Every month, more than 90,000 people type "unboxing" into YouTube. Since TikTok became the most downloaded app in recent years, the #unboxing hashtag has been viewed on TikTok 44.3 billion times. As brands looking to produce great unboxing video content with their target online celebrity KOLs, make sure your video has the following seven important elements. 1. High Quality Video While it sounds simple to say that an unboxing video should be high quality, that's not to say that it requires professional production standards. The appeal of videos for influencer marketing is authenticity, meaning that the person reviewing the product is doing so independently without professional guidance or brand stylization. This is very important! For influential weblebrities, quality video is not just about avoiding shaky cameras, blurry footage or distracting background noise, but also about good lighting, clear vocals and authentic review content. The ideal video clip should include wide-angle shots, close-ups and clips of the weblebrity's facial expressions as they show and review each product. Using an overhead view gives a close-up of the entire contents of the box. The length of the video depends on the platform and the product. For example, unboxing a simple piece of clothing may be relatively short. In contrast, iJustine's iPhone 14s YouTube unboxing video is over 22 minutes long, so she can provide a full review and highlight features and benefits. 2. The key word here is "short" because you don't want to lose interest before the viewer watches the unboxing video. Before you start the unboxing, just give a brief description. Mention the brand or company and the product that will be unboxed. Hint that there will be a demonstration, a tutorial, and whether there will be a follow-up video to direct viewers to the brand's website or social channels, or even an end credit. ...
Simon Gao
December 8, 2022