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Simon Gao

IZEA influencer MARKETINGBlog Resources

IZEA INSIGHT: WHY influencer MARKETING GETS A BIGGER RETURN ON INVESTMENT DURING ECONOMIC UNCERTAINTY

Analysts say the likelihood of the economy falling into recession is "disturbingly high. When the economy slows, companies tend to cut marketing budgets. Some brands are already doing so, according to Insider Intelligence. While it's always wise to audit marketing costs, it's important to explore the long-term return value of marketing approaches before cutting back. For example, having an influential marketing strategy is still a smart investment for your brand. iZEA summarizes the reasons why: influencer marketing has a significant return on investment (ROI) According to some client data, the ROI of influencer marketing has even reached 650%. With such ROI, it is not wise to cut influencer campaigns from your budget. Quite the contrary, investing in strategies with high ROI is a smart way to keep the marketing engine running during an economic slowdown. influencer marketing provides conservative consumers with trusted word-of-mouth credentials When the economy is unstable, consumers tend to cut back on "extra spending expenses. They become more sensible about spending on things like travel, clothing, or eating out. When they are willing to spend for pleasure, they usually need a little objective external persuasion. For example, they are more likely to do more research and get recommendations from friends to make sure the purchase is reasonable and credible. In this case, influential and credible online KOLs can help provide justification for such social consumption. When consumers see that their favorite KOLs support a product, they will review the followers' comments and listen to their recommendations because they trust the core celebrity or KOC, which is sometimes a necessary pre-purchase research process, even during a recession. Consumers trust online celebrity KOLs and KOCs When you work with influential celebrity KOLs, you can leverage that established fan trust - a relationship that is valuable when consumers are tightening their budgets. Working with an influencer means that your brand is "trusted by association. It's a bit like a cross-level relationship. Instead of starting with a cold introduction, your brand is already seen as a product used by friends, which is the most important way any brand should start marketing, building a perceived relationship between the brand and potential consumers. In today's society, influential netizens are trusted more than celebrities. According to our recent survey on influencer trust, 62% of consumers say they trust endorsements from their favorite content creators more than top tier celebrities. Repurposing content means saving on advertising costs Content marketing takes time. With influencer marketing, you not only gain sponsored posts and exposure on KOL's social channels, but you can also repurpose that content as advertising material. When you sign a contract with a weblebrity, you need to add a clause that allows you to reuse the content for a period of 6 to 12 months. By doing so, you can get more revenue from the content, thus saving you time and money. During a recession, both the influencer relationship itself and the content rights are valuable brand assets. You can repost sponsored influencer posts on your social channels, use the content as testimonials on your marketing materials, and include the content in your regular customer Newsletters. Build consumer relationships through influencer marketing The appeal of influencer marketing is its ability to connect and interact with customers to build long-term relationships. As a brand, your influencer KOL marketing campaign should focus on developing loyal customers who will buy rather than one-time product sales. Even convert influencer fans into your KOC. You can move from a one-time campaign of influencer marketing to a long-term partnership. Brands often start brand ambassador programs where influencers will regularly amplify brand awareness by raising their voices on behalf of the brand and its products. You can move from a one-time campaign to a long-term partnership. Brands often start brand ambassador programs, where influencers will regularly raise their voices on behalf of the brand and its products to expand brand awareness. influencer KOLs to tell your brand story Many influencers are great storytellers. They regularly share snippets of their lives on social media and know how to create a copywritten content and videos that resonate with their fans. IZEA's online celebrity campaign with Mayvenn targets KOLs and creators who are closely connected to the brand's target demographic, aged 24 to...
Simon Gao
September 6, 2022
IZEAx influencer MarketingBlog Product Updates

IZEAx Product Technology Update: August 2022

IZEA Announces August 2022 About IZEAx Product Improvements Throughout the summer of 2022, the IZEA product team has been working to improve and fix our influencer marketing software product. The ease of use of our products is of paramount importance to us. Our goal is to improve the performance and usability of our software and to make the connection between brands and creators more efficient and successful. We regularly add branded content to our BrandGraph Netroots Big Data Tracking System to improve the effectiveness and insights of our social media intelligence platform. We also continuously adjust and upgrade our IZEAx Unity Suite and Discovery netroots marketing systems and software tools based on user feedback. If you're interested in IZEA's products, stay tuned for monthly product update announcements to learn more about how we're supporting influencer creators and brand marketing with technology upgrades! About IZEA Global influencer Marketing IZEA Worldwide, Inc. ("IZEA") is a marketing technology company that provides software and professional services that enable brands to collaborate and transact with the full range of today's socially influential influencer KOLs and content creators. The company is a pioneer in the evolving commercialization of content, enabling self-publishers to create value through their content, creativity and influence. IZEA launched the industry's first influencer content marketing platform in 2006 and has since facilitated nearly 4 million transactions between online brand buyers and influencer content creators. Leading brands and agencies worldwide have partnered with IZEA to drive social media engagement rates, diversify brand voice, expand content production and drive measurable return on investment. Brand Advertisers IZEA's influencer marketing software and full service solutions are trusted by the world's leading brands, find out which solution is right for you, contact us
Simon Gao
September 6, 2022
Blog Resources

IZEA recommends 10 Instagram beauty celebrity KOLs

IZEA found that beauty bloggers come from a variety of backgrounds, some are makeup artists, aestheticians or makeup product developers who have studied the art of makeup. Others are self-taught content creators who simply enjoy experimenting with makeup, have a keen interest in different beauty products, and have unique beauty tips. IZEA recommends 10 beauty expert KOLs who welcome collaboration These 10 beauty bloggers have attracted millions of followers for their innovative beauty tips, product reviews and sharing brand promo codes. Maryam Remias Maryam's 106,000 Instagram followers follow her makeup videos, which cover everything from eye shadow and choosing a creamy blush to removing makeup and nighttime skin care. The IZEA-registered Internet celebrity also shares tutorials on how she uses hair products. For makeup beginners, she literally offers a virtual live video beauty training session. With her gorgeous hair, Lexi Jackson is a natural beauty KOL who has attracted a huge following by trying out different products on herself. Growing up as a mixed-race woman, she hated her curly hair, but as she grew older, she learned how to use her curls to her advantage while showing off her unique appeal. The IZEA collaborative web star eventually began her own blogging career recommending her favorite hair essentials, including microfiber hair towels, combing brushes and headbands to prevent breakage and frizz. Jody Leigh For those wondering if certain beauty products work as advertised, Jody's reviews can provide some insight. She reviews a range of products, including light therapy masks, exfoliating serums, DIY nail extension kits and hair care treatments. The beauty maven also offers advice on self-care and wellness products, such as CBD gummies and scented candles made with essential oils rather than synthetic chemicals. Sayble Like many beauty KOLs, Sayble eventually created her own line of products to meet the needs of her fans. But in addition to eyelash products, she's also reviewing many other beauty essentials for her 44K Instagram followers - like lip color and cleansers, makeup video tutorials including Halloween makeup and daytime commuter makeup, and more. Vicky Alvarez, who defines herself as a "beauty, lifestyle, fashion and travel" blogger, epitomizes the appeal of her account with Vicky and her adorable dog model. For Instagrammers who want to learn her look, she names her favorite skincare and fashion brands. Fans love her mummy look for Halloween and are often urged to update her videos. Amanda Amanda says her mission is to "prove the appeal of an organic and healthy lifestyle," and her Instagram posts seem to prove it. In addition to starting her own beauty, food and wellness company, she shares some of her favorite products, such as hair masks and body washes. Her husband Kyle even makes a cameo appearance in her video about product recommendations for men. Abiola Abiola's Instagram feed offers a variety of product recommendations, skincare tips and how-to videos filled with useful information in the beauty category. In her content, Abiola often posts unique skincare tips and knowledge, such as "What is retinol?" and how to do neck care for people of color. Since Abiola and some of her fans have hyperpigmentation issues, she often discusses with her fans how to effectively treat topical pigmentation. ...
Simon Gao
August 31, 2022
IZEA OVERSEAS influencer MARKETINGBlog Resources

IZEA Marketing Class: How to make content on TikTok and Instagram more searchable

According to a report by Business Insider, 40% of Gen Z users prefer to search using TikTok and Instagram, despite Google's best efforts to attract a younger audience to the search engine. Regardless of the demographics they target, brands with a presence on both platforms should very much welcome this shift in user search habits. And then with this change, brands need to make content on TikTok and Instagram more searchable. Brands looking to increase their natural content exposure on TikTok and Instagram need to improve their social media SEO strategies to make their brand or business more discoverable to users browsing. The algorithms of these platforms are always being optimized to try to provide users with the most relevant content. Tips for making TikTok and Instagram content more searchable Use these tips to make TikTok and Instagram content more discoverable and searchable by users Use relevant hashtags Using thematic hashtags in your posts is one of the easiest ways to increase your visibility and reach on social media. They help users find content, conversations and communities through search. Instagram allows up to 30 hashtags, which you can suggest yourself or find with the help of multiple hashtag generator tools. While TikTok does not limit the number of hashtags you can use, captions are limited to 100 characters. If there is not enough space in the title, you can post hashtags in the comments, but they will not be as effective. Choosing hashtags can be a challenge, but you can start by asking these three questions: Who is our target audience? What is our goal for this post? (Do you want to gain followers, drive traffic to your site, get shares, sell products, or increase downloads?) What subject tags are currently popular? If in doubt, use a combination of broad or niche-targeted hashtags. Need an example? On TikTok, brands selling shoes made of eco-friendly materials may want to use #sustainablefashion, #veganshoes, #veganfashion, #vegantiktok, #crueltyfreefashion...
Simon Gao
August 29, 2022
IZEA OVERSEAS influencer MARKETINGBlog Resources

Instagram Launches Payments Feature in Its Chat Conversations to Boost Social E-Commerce

Instagram is capturing a higher share of social commerce sales by adding a new payment feature to conversational messaging, which makes it easier to buy products on Instagram. The Instagram payment feature allows shoppers to send messages directly to brands and then pay and track their orders within the same chat tool. Social eCommerce Data Trends Before exploring Instagram's new payment tool, let's take a look at the growth of social eCommerce to understand why Instagram invested in it. Statistics show that social e-commerce is here to stay and is growing rapidly. Experts predict that social e-commerce will grow three times faster than traditional e-commerce. According to Insider Intelligence, the chart below shows that by 2025, 108 million U.S. shoppers will make purchases through social media, representing 37.9 percent of the population. With so many shoppers using social media to discover products, research and watch reviews, influencer content is also relevant to consumers' purchase decisions on social media. Instagram Launches Chat Payments Instagram has launched chat payments to give small business owners the opportunity to make sales through direct chat messaging or DMs. How to make a chat payment in Instagram A shopper contacts a business to ask about a product. The brand and product are placed in a conversation to answer the customer's questions. If the shopper is interested in buying, the business owner can send a payment link directly to the shopper in the chat to receive payment, after which the company sends the product to the user. The same thread for each customer inquiry is automatically recorded and the merchant can update the tracking customer information or serve as a window for customer post-sales support for questions after the product is received. Benefits of Paying with Instagram for Chat This new feature gives shoppers and brands the opportunity to easily connect and make sales. The benefits of these features include: Simplified checkout: Consumers can go from browsing to chat to purchase, all by sending a direct message to the company. Businesses have another way to sell: any business can use it after a short setup process. This feature provides another way for companies to connect with their customers and make direct sales. Personalized attention: DM is a personalized message, which means customers can get one-on-one attention from their favorite brands. Set up payments in the chat...
Simon Gao
August 24, 2022
IZEA OVERSEAS influencer MARKETINGBlog Resources

IZEA MARKETING CLASS: 8 TIPS FOR SUCCESSFUL GIVEAWAY CAMPAIGNS ON SOCIAL MEDIA

Hosting social media giveaways is a great way to gain followers, expand brand awareness and loyalty, and even promote new products you want to showcase. However, conducting fan benefit giveaways on your brand's social media accounts with a single audience focus because you're giving away free stuff isn't the best strategy. In the planning stages of social media giveaways, it's all critical to have an effective plan and set goals around the prizes you want to offer. IZEA summarizes 8 tips for marketing successful giveaway campaigns on social media Identify the reason behind the giveaway Whether you want to gain followers on your social media profiles, increase visits to your website, or gain more email subscribers, identify the KPI you want to track. this goal or "why" will help you This goal or "why" will help you keep your giveaways on track throughout the planning process. Selecting Social Media Platforms While it is possible to run giveaway campaigns on multiple platforms, this can lead to inconsistent campaign logic when setting up tracking logic or keeping track of prize distribution rules for each platform. In fact, sticking to one channel for the actual giveaway for the social media platform you are focused on trying to grow will keep the campaign and rules in order. For example, if you want to grow your TikTok account and you've already established yourself on Instagram, tell your Instagram followers to check out the latest activity on your TikTok for a chance to win prizes. Choose a relevant prize Choosing the right prize for your social media contest may seem easy, but sometimes brands get it wrong. Take the time to find what your fans really want, not the fan perks that every other similar brand is handing out. If you want to showcase a new product or service you have, offer a freebie. If people love your product, or even cause it to go offline, set aside a limited and hard-to-get product to give away to the winning fan to reinforce the hunger marketing feel. Take the time to think about what your customers really want, so much so that they have to take the time to participate in the campaign and complete all the tasks. Create a schedule and promotion plan This step is important for both your social media team and your giveaway distribution plan. In most cases, the simpler the threshold for entering the contest and receiving the giveaway, the better. The following steps can generally be taken: Decide when your giveaway will begin and end. Most giveaways take only a few days to a week. For longer durations, post reminder copy, pictures or videos throughout the time period. Create entry forms on your website or use a giveaway service to easily track entries. Explain exactly how you will choose the winner and how they will receive your incoming mail. Let your fans know when they can expect to hear from the winner. Put all of these steps into a clear and concise list in the social media headline or giveaway campaign poster or video itself to help fans with any questions about campaign rules. Make sure you are legally compliant The campaign needs to cover your legal bases and ensure your audience always has access to the official rules. Not only do you want to make sure that your own rules make sense for your company, but you also want to make sure that you don't violate any of the guidelines of the social media platform you choose for your giveaway. You can create a post on your official website that can be documented, leave guidelines in your headline or link to the terms and conditions rule description page for larger giveaways, etc. Here are the rules for Facebook, TikTok and Instagram giveaways Create an attractive poster or video...
Simon Gao
August 23, 2022
IZEA OVERSEAS influencer MARKETINGBlog Press Releases

IZEA REPORTS RECORD REVENUE IN Q2 2022 EARNINGS

IZEA Reports 96% Year-Over-Year Revenue Growth in Q2 2022, EBITDA Adjusted for the Quarter of $0.3 Million Orland, FL (August 15, 2022 - IZEA Worldwide, Inc. (NASDAQ: IZEA), a provider of online marketing technology, data and services to leading global brands (NASDAQ: IZEA), a leading provider of online marketing technology, data and services to leading brands worldwide, reported financial and operating results for the second quarter ended June Second Quarter 2022 Financial Highlights vs. Second Quarter 2021 Total revenue increased 96% to $12.6 million in the second quarter of 2022 compared to revenue of $6.4 million in the same period last year. Hosted marketing services services revenue increased 103% to $12.2 million from $6.0 million. SaaS services and other revenue decreased 5.6% to $0.4 million from $0.4 million. Total costs and expenses increased 53% to $13.0 million from $8.5 million. Net loss was $0.2 million, compared to a net loss of $2.1 million in the same period last year. Adjusted EBITDA* was $0.3 million compared to a loss of $1.5 million in the same quarter last year. Second Quarter 2022 Key Operating Highlights IZEA entered the China market and successfully won an overseas influencer marketing project for a client in the China market. Secured a multi-million dollar brand partnership through the Meta Universe program Named a 2022 Career Development and Best Company to Lead Company by Comparably Recognized by Orlando Sentinel as a Top...
Simon Gao
August 19, 2022
IZEA OVERSEAS TECH influencer KOLBlog Resources

IZEA recommends 10 popular tech product KOLs on Instagram

Do you want to know the latest iPhone reviews? Are you interested in tech products, gaming consoles and the latest wireless devices? Is your tech brand looking to connect with tech-savvy influencer KOLs? No matter what type of tech products your brand makes, these top tech Instagram review weblebrities will meet your collaboration requirements and produce engaging reviews and tech analysis content. IZEA recommends 10 overseas tech KOLs who welcome collaboration Delia aka Tech Unicorn Delia, aka Tech Unicorn, is a complete "digital nomad" who invites her fans to join her in the magical world of technology. She's a Google engineer by day, but when she's off duty, she combines her love of travel with remote work, as seen in her video about the highest paying remote tech jobs. Delia offers her fans her tips on building websites, learning to code, and more. Marques Brownlee Marques specializes in researching and studying the hottest tech tools and tech solutions on the market. His informative videos, product reviews and interviews with industry luminaries have earned Marques a staggering 3.6 million Instagram followers. Judner Aura Judner is a top video and technology creator focused on gaming who posts content on a range of technology topics and product reviews. His 300,000 Instagram followers follow everything Judner posts, from old gaming devices and state-of-the-art robotics to opinions and predictions about technological changes that increase the speed of the Internet that attract the attention of tech gurus. Lewis Hilsenteger Lewis loves getting in touch with the latest and most sought-after high-tech discoveries and presenting them to his fans. Lewis is a mega-influential tech KOL whose Instagram account is called "Unboxing Therapy" and whose fans are always eager to see the latest and greatest tech items, such as health tech bracelets, futuristic ovens and Robo Vacs, as well as his reviews and opinions on the products on his account. To date, Unboxing Therapy has surpassed 2.3 million followers. Safwan Ahmedmia aka SuperSaf...
Simon Gao
August 17, 2022
IZEA OVERSEAS influencer MARKETINGBlog Resources

IZEA MARKETING CLASS:HOW TO REPURPOSE influencer CONTENT FOR PROMOTION

Savvy marketers will reuse content produced by weblebrities as promotional material and advertising. Repurposing copyrighted content can save time and money, increase the authenticity of campaign content, and expand your brand's reach in the media. There are many ways to repurpose content created by influencer to leverage your influencer marketing campaign spend. Repurposing influential content increases the return on investment of the initial collaboration, which explains why nearly 51% of marketers say repurposing existing influencer marketing content is one of the most effective ways to improve marketing effectiveness. 7 Tips for Repurposing influencer Content IZEA has summarized some of the ways you can help your brand maximize its initial return on investment by repurposing influencer content. Repost influencer content with official brand accounts The benefits of republishing influential content on a brand's social media channels go beyond increasing brand awareness and help drive traffic to your website. While only 38% of consumers trust branded social media content, 62% of consumers trust recommendations from online celebrities more than celebrity endorsements. Having potential customers hear about your product or service from a third party can improve your brand reputation and credibility. Share in an email via Newsletter When Ando Bank wanted to promote its focus on green banking and fighting climate change, it partnered with rock climbing legend Alex Honnold. In addition to sharing videos promoting Ando on his Instagram account, Alex also allowed...
Simon Gao
August 15, 2022
IZEA OVERSEAS influencer MARKETINGBlog Resources

IZEA MARKETING CLASS: THE BENEFITS OF PAID ADVERTISING IN ONLINE MARKETING CAMPAIGNS

influencer marketing campaigns are very effective for brand exposure and interaction with fans. They often become more effective when paired with paid media advertising during creative influencer content marketing. Brands connect with influential celebrity KOLs to create authentic content and engage new audiences, and IZEA has found, based on past client case practice and summary of results, that content is more successful when amplified by some paid advertising alongside a influencer marketing campaign. More and more marketers are seeking to enhance their influencer marketing campaigns through paid media. Benefits of Integrating Paid Media Ads with influencer Marketing Content In the planning process of integrated marketing, it is important to first know why pairing paid ads is more beneficial to brands than just promoting influencer posts. This is different from promoting a influencer KOL's posts on their own streams because paid ads can make the influencer content more successful. Post-heated ads are paid ads on social media that are shown only to specific users chosen by the brand. Not only is it accurate to reach your target audience, but it also allows you to understand which content can be advertised directly for better results through the natural performance of the influencer's content. Here are some of the benefits for brands summarized by IZEA in conjunction with paid media placement: Flexibility to choose different ad display locations Social media advertising allows you to choose where you want to place your ads, including not only the platform, but also whether the ads are on mobile or desktop. Different platforms also have options for display locations. For example, on Facebook, you can choose from Facebook Push Side ads, Messenger ads, Instagram Stories, Instant Articles, and ad formats for Meta-owned products. Set specific ad goals Your ads will depend on your ad material and placement goals. Targets can include ad exposure, video plays, web store conversions, customer acquisition costs, ROI, average cost of app downloads, etc. All ad placement targets need to be determined based on the brand's broad strategic level and marketing department's marketing goals. Ad placement materials can come from in-house design materials, or creative content from influencer marketing can be placed directly. Creative control of advertising materials With paid advertising media, you have better control over your ads and how you use creative content. You can create specific creative content that aligns with your goals and inspiring conversion headlines and buttons that motivate your audience to take action and click on the ad and convert the product. Usually, experienced brand owners will conduct A/B Test of ad materials, which means they will test the placement of two different ad materials separately, while keeping other placement parameters the same, and eventually invest more budget in the better performing material. Valuable Metrics influencer marketing effectiveness may be relatively difficult to measure for direct conversions, but paid media has its own tracking features and metrics. Setting more targeting parameters means that marketers can learn from each campaign and make adjustments to maximize the efficiency of their ad spend. Maximize the Effectiveness of influencer Social Content Paid ads present content directly to new potential users. If your influencer campaign is already getting Organic distribution in the early stages, then paid ads at this time can amplify the exposure of influencer content and the viral effect to reach more new users and followers, in time to not directly convert unfamiliar audiences into sales in the first place, then it can also You can also track the Retention rate and inspire new fans to buy through powerful promotions and influencer content in subsequent campaigns, and you can find your hesitant customers with Retargeting ad formats. How to Integrate Paid Ads with influencer Campaigns How do you combine paid media ads with influential influencer creative content? After all, an influential celebrity KOL will be posting content on his or her social channels, so how do you invest the advertising budget? Creating targeted adsDark...
Simon Gao
August 10, 2022