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Simon Gao

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骄傲月网红宣传活动最佳做法

六月是LGBT骄傲月,这是一个向全球LGBTQ+社区致敬并肯定其影响力的时刻。对于网红和市场营销从业者来说,这将是一个宣传多元与包容价值观以及策划相关活动的极好机会。在接下来的这篇文章里,我们将一一详细探讨能够让品牌方宣传活动达到理想效果的最佳做法都有哪些。 骄傲月网红宣传活动最佳做法 网红宣传活动让品牌和网红能够共同合作,对各种议题进行宣传,提高公众的认知度。在社交媒体用户中,网红被视为可靠的推荐、娱乐和信息来源,因此在骄傲月期间,与创作者联手开展宣传活动成为了一种理想的选择。LGBTQ+社区中的许多KOL都已准备好与品牌携手,共同策划这些宣传活动。接下来,我们将分享一些在骄傲月期间进行宣传活动的最佳做法。 选择合适的KOL 在庆祝骄傲月期间,代表性和倡导性至关重要。选择适合品牌的网红,挑选一个真正能够代表LGBTQ+社群的KOL非常重要。在选择适合宣传活动的KOL时,仔细审查他们的资料,浏览他们的社交媒体页面,并确保他们与关注者之间有真实的互动。 回馈社群 骄傲月的网红宣传活动为品牌提供了宝贵的机会。品牌方可以借此机会展示他们对LGBTQ+社群的支持,并向那些需要帮助的人进行回馈。这可以通过向LGBTQ+事业和组织捐款、倡导LGBTQ+权益和平等、支持LGBTQ+团队成员等方式来实现。与致力于提倡多样性和包容性的非营利组织建立合作伙伴关系,是十分重要的一步。 避免过于销售导向 品牌在这些活动中应避免过分推销产品,而应该专注于放大社群的声音,突出他们日常面临的问题,这是向目标受众展示品牌价值观的一种方式。要记住的一点是,骄傲月是采取行动支持社群的时刻,因此品牌应在平台上负责任地、真实地放大和支持LGBTQ+社群的声音。 全年与社群互动,而不仅仅在六月份 为了让骄傲月的活动得到LGBTQ+社群和他们的盟友真正的认可,品牌方必须全年真实地代表和支持社群,并积极参与倡导平等,而不仅仅是在骄傲月期间。例如,一些品牌因在7月1日撤下他们的骄傲月标识而受到社交媒体上一些消费者的批评,消费者认为品牌方的这种行为是支持态度缺乏坚定的象征。 骄傲月网红宣传活动的创意点子 强调社区的声音 与能够代表LGBTQ+社区的网红合作,让他们分享各自的真实体验。品牌方可以在社交媒体上分享一份由LGBTQ+作家、艺术家或倡导者构成的名单,这些人都在用他们的方式讲述着自己的故事。或者也可以创作一件数字马赛克艺术作品,展示网红和粉丝之间的有趣故事。 在一个获奖活动中,IZEA、Cactus以及Colorado Crisis Services与来自科罗拉多、并且认同自己是LGBTQ+社区一员的创作者们合作。宣传活动中,LGBTQ+社区网红们以真实的方式分享了自己的体验。这个活动通过让观众了解Colorado Crisis Services,进行了有效的公众教育,为可能面临相同或类似困境的人们提供了帮助。 邀请网红KOL进行直播对话 举办一场关于LGBTQ+主题的直播座谈,邀请知名的LGBTQ+创作者参与,分享他们的体验,并解答粉丝们提出的问题。 发起问答并分享令人印象深刻的答案 发起关于骄傲月的问答活动,例如“你如何庆祝骄傲月?”或“骄傲月对你意味着什么?”然后在帖子或者视频中分享那些令人印象深刻并且富有启发性的积极回答。 关于IZEA全球网红营销 IZEA…
Simon Gao
May 30, 2023
IZEA influencer MARKETINGBlog Resources

网红营销定价及其对品牌方的意义

和网红合作推广您的产品或服务时,需要支付多少费用?这是关于网红营销的最常见问题之一。正如您所料,这个问题没有一个简单直接的答案。网红的推广营销费用因受众规模、经验、平台和内容类型而异。那么,品牌方应该如何确定网红的薪酬呢?为了帮助您做出决策,IZEA在2023年网红收益状况报告中对网红的平均营销定价进行了详细分析,以下是一些要点。 按平台划分的网红营销定价 品牌方计划在哪个平台上进行网红营销活动将直接影响费用。如图表所示,您可以看到每个平台都有自己的费用标准,其中Facebook的内容是最便宜的,而Twitch的内容则最昂贵。 接下来让我们来更详细地解读一下各个平台的费用。 Instagram网红营销定价 与网红合作进行Instagram营销活动时,具体费用将由您所需的Instagram内容类型而决定,比如静态照片和有效期24小时的Instagram Story的营销定价就会有所差异。平均而言,一张Instagram照片的费用为1311美元,而一个Instagram Story的费用为2784美元。 TikTok网红营销定价 TikTok是增长最快的社交媒体应用之一,因此品牌方通过网红在该平台上展开营销活动十分常见。TikTok网红薪酬相对较高,平均而言一条TikTok费用约为2741美元。 YouTube网红营销定价 网红通过各种类型的视频与受众互动,例如开箱视频或与博主一起购物的视频。这类视频内容需求量很大,因此YouTube内容的营销费用近年来有所增加。YouTube视频的定价大约在2000美元左右,平均一条视频费用为2102美元。 Twitter网红营销定价 Twitter也是一个吸引人的网红营销渠道。一条推文的平均费用为1643美元。 如何解读各平台网红营销定价 选择一个合适的网红营销平台非常重要。选择一个客户常用的平台非常关键,这样才能在客户偏爱的平台上找到目标受众。 以下是从各平台网红营销定价统计图可以得出的结论: 营销费用通常在642美元至4373美元之间,具体取决于品牌方选择的平台。 像Facebook这样的传统平台费用较低,而像Twitch这样的新潮平台费用较高。 视频内容的费用较高。在TikTok和YouTube上发布的视频的费用是其他平台的两倍到四倍。 受众规模对网红营销定价的影响 通常来说,网红的知名度越高,营销内容的费用就越高。下面的图表展示了受众规模对网红营销定价的影响。 小众网红营销定价 因为研究表明小众网红通常具有比知名网红更高的参与度,所以近年来小众网红的营销费用比以往有所上升。越来越多的品牌方在选择合作对象时,更倾向于在小规模但更具参与度的受众中进行投资,而不仅限于与明星合作。 根据上面的图表,小众网红的受众规模不大于一万人,每篇内容的费用大约为1000美元。…
Simon Gao
May 22, 2023
BlogPress ReleasesResources

IZEA研究发现61%的18-29岁消费者会辞职成为全职网红

IZEA研究发现 22%的18-29岁消费者已经将自己视为社交媒体KOL。 美国佛罗里达州奥兰多市(2023 年 4 月 27 日)- IZEA Worldwide, Inc.(纳斯达克股票代码:IZEA),为世界领先品牌提供网红营销技术、数据和服务的主要提供商,今天发布了第二份年度“网红愿望”研究报告.该报告基于美国消费者情绪,旨在了解哪些人认为自己是有影响力的人,哪些人渴望成为有影响力的人,以及有影响力的网红营销在他们的日常生活中扮演什么角色。 IZEA调查了1,299名18岁及以上的美国互联网用户。该研究是正在进行的一系列 IZEA Insights 报告的一部分,该报告侧重于网红营销的过去、现在和未来趋势。 IZEA对本次研究的主要见解: 61% 的 18-29 岁受访者会辞掉工作,全职成为社交媒体KOL。 那些个体经营者或在少于 10 人的公司工作的人更有可能辞去工作成为全职网红。 每天在社交媒体上花费超过 5…
Simon Gao
May 15, 2023
Blog Resources

IZEA发布人工智能内容创建工具Storyboards。

IZEA在FLEX中发布人工智能图像生成工具Storyboards。 IZEA更新了Flex和创作者市场,我们从2月份以来为IZEA Flex和创作者市场增加了一些令人兴奋的新功能。 本月,我们发布了几个产品更新,旨在帮助营销人员进行创意构思并更有效地沟通。IZEA Flex A.I.故事板(Stroyboards),我们全面的网红营销平台现在有了A.I. Storyboards模块。Flex用户现在可以利用人工智能生成故事板和照片灵感。新的AI Storyboards使用定制的图像技术进行网红营销故事板应用。可以使用各种模型和艺术风格来根据您的特定提示制作独家视觉效果,无论是抽象概念还是文字解释。在网红营销活动中使用A.I.故事板 A.I. Storyboards是确保您的网红营销活动达到所有正确标记的终极工具。通过storyboards,您将能够描绘出哪种活动照片看起来最好,最有效地传达您的信息,这些都是在组合昂贵的制作团队或与客户接洽之前完成的。 使用storyboards,您可以: 指导创作者关于活动照片的氛围和构图。 头脑风暴活动照片或视频的想法。 将您的活动概念可视化以向您的代理客户展示。 如何使用A.I.故事板 A.I. Storyboards可以帮助您轻松制作完美的镜头,提出创意的新想法并令客户惊叹。如要开始使用,请进入模块,输入提示,然后选择模型、样式、纵横比、大小和图像数量。 包括在IZEA Flex中的七个不同模型是Poseidon、Morpheus、Odin、Erato、Chronos、Anasi和Gorgon。每个模型都提供了另一种渲染图像和解释文本提示的方法。无论您试图创建什么类型的故事板,都可能有一个模型能够满足您的需求。以下是每个模型中露营图像的示例。 您可以从六种图像样式中进行选择:铅笔、钢笔、木炭、矢量、绘画和自由形式。对于彩色图像,请选择自由格式样式或在提示中指定您想要的颜色。 使用A.I.Storyboards的技巧 请查看以下的视觉优化技巧: 在构图时采用特定的视角,例如极端特写、中特写、全景、远景和极远景。 如需生成彩色图像,请在提示中包含颜色,或尝试使用Free Form样式,该样式可创建彩色照片。…
Simon Gao
May 2, 2023
IZEA OVERSEAS NETFLIX MARKETING REPORTBlog Press Releases

IZEA发布2023网红信任度营销报告

IZEA研究发现超过50%的受访者在看到网红使用产品的内容后购买了产品,以及42% 的 Z 世代消费者在进行消费购买之前转向TikTok搜索相关内容。 美国佛罗里达州奥兰多市(2023 年 4 月 6 日)——为世界领先品牌提供网红营销技术、数据和服务的主要提供商 IZEA Worldwide, Inc.(纳斯达克股票代码:IZEA)发布了最新的研究报告“网红信任度营销报告,“ 今天。该报告基于美国消费者情绪,并从消费者信任和参与度的角度考察了网红营销的有效性。 调查发现,31% 的 18-29 岁受访者将 TikTok 列为他们首选的社交搜索平台,高于 2022 年报告中的 19%。 TikTok 日益增长的影响力也体现在购买决策中。调查显示,年龄在…
Simon Gao
April 27, 2023
Blog Press Releases

IZEA ANNOUNCES FIRST QUARTER 2023 MANAGED SERVICES BOOKINGS FINANCIAL RESULTS

ORLANDO, FL (April 10, 2023) - IZEA Worldwide, Inc. (NASDAQ: IZEA), the premier provider of online marketing technology, data and services for the world's leading brands, today announced that its Managed Services team has been awarded contract bookings totaling $6.1 million in the first quarter of 2023, down from $12.1 million in the first quarter of 2022. "We saw a year-over-year decline in overall bookings in the first quarter, in part due to the closing of business with a large client that had a significant impact in the first quarter of last year," said Ted Murphy, IZEA's chairman and chief executive officer. "While overall bookings are down, it's worth noting that the number of opportunities we won in the first quarter of 2023 is at its highest level since the first quarter of last year. This volume is on par with this time last year. "Overall sales volume was strong for the quarter, but total bookings were impacted by a decline in average deal size. Compared to last year, we saw a decrease in client budgets this year," Murphy continued. "Building new client accounts will be key to achieving future growth, as many of our historical clients have been impacted by layoffs and budget cuts over the past several quarters. We are focused on building a broader custodial services client base, which will diversify our account concentration risk while increasing our gross margin over time. We are making progress toward this goal with operations across multiple industries and geographies." Bookings are a measure of all sales orders less any known or expected cancellations or refunds associated with such sales orders or refunds. Management uses bookings to inform expectations of total sales activity. Bookings are not always an indicator of revenue for the quarter and may be subject to future adjustment. Hosted service booking revenue is typically recognized on average within nine months. About IZEA Global Netflix Marketing...
Simon Gao
April 16, 2023
IZEA OVERSEAS influencer MARKETINGBlog Press Releases

IZEA REPORTS FY2022 EARNINGS, UP 37% YEAR-OVER-YEAR

ORLANDO, FL (March 30, 2023) - IZEA Worldwide, Inc.(NASDAQ: IZEA), a premier provider of online marketing technology, data and services for the world's leading brands, reported its financial and operating results for the fourth quarter ended in 2022. Fiscal 2022 Financial Highlights Compared to Fiscal 2021 Total revenue increased 37% to $41.1 million from $30.0 million Net loss was $4.5 million compared to a net loss of $3.1 million in the prior year Adjusted EBITDA* from...
Simon Gao
April 10, 2023
IZEA RECEIVES BEST PROSPECT COMPANY AWARDBlog Press Releases

IZEA Wins Comparably's Best Company Outlook Award Based on Employee Feedback

ORLANDO, FL (March 27, 2023) - IZEA Worldwide, Inc.(NASDAQ: IZEA), a premier provider of online marketing technology, data and full-service solutions for the world's leading brands, today announced that it has been named by Comparably as one of the Best Companies to Prospect for 2023. The Best Companies to Work For list identifies companies where employees are confident in the future success of the company, would likely recommend working there to a friend and where employees typically have a sense of well-being on a daily basis. Comparably awards are derived from ratings provided anonymously by employees over a 12-month period about their workplace sentiment and feedback about their companies in multiple categories on Comparably.com. "One of our proudest accomplishments is building a resilient company culture where employees feel they can influence results, are valued by their leaders and are optimistic about the future of IZEA," said Ted Murphy, founder and CEO of IZEA. "We are honored and excited to be recognized by Comparably as a Best Company Outlook Award, especially in an era of dramatic macroeconomic change. We strive to be a great company and look forward to continuing to enhance the work experience of our employees every day. " Each year Comparably recognizes employees who have been recognized by the most knowledgeable company in 16...
Simon Gao
March 28, 2023
Blog Resources

Social media marketing trends to watch in 2023

Marketers trying to keep up with social media trends may find it a challenge to know where to invest their efforts and budgets. With new platforms like BeReal growing in popularity and older platforms like Twitter losing users, charging subscription fees and scrambling to find fake accounts, predicting marketing trends is more difficult than ever. To help you get past the confusion, check out some statistics and expert insights on everything from podcasts to augmented reality products, and social search products. Now is not the best time to start a new podcast For a while, podcasts seemed destined for infinite growth. But with 80% fewer podcasts launching in 2022 than two years ago, the trend seems to have slowed significantly for both indie creators and larger studios. That's not to say that existing podcasts are suffering. According to Insider Intelligence, more than 26 million new episodes were released last year, and U.S. listeners increased by 5 percent. While the percentage of Internet users who listen to podcasts at least once a week is expected to decline slightly in the coming years, the industry remains strong. TikTok is facing competition According to Insider Intelligence, TikTok still holds the title of "favorite app" for Gen Z. With 70 percent of the population expected to use it monthly by 2023, TikTok is facing competition from a number of social startups, including TikTok is facing competition from a number of social startups, including: Gas: The app was launched in 2022...
Simon Gao
March 22, 2023
Blog Resources

How does TikTok's algorithm work? 6 Tips for Expanding Exposure

When you open TikTok, how many recommended videos do you watch? Are these recommendations the right ones? Like all social media networks, TikTok uses an algorithm to recommend personalized content to each user. With TikTok, these selections are made available on "Recommendations for You". While the algorithm is known for its accuracy, U.S. regulators are concerned about it. U.S. officials are concerned that the Chinese-owned app could use its algorithm to manipulate suggested content and use the information collected to monitor content. TikTok has committed to some level of regulatory oversight of its recommendation algorithms and has asked third parties to review its algorithms for any manipulation. TikTok hopes its efforts to increase transparency will ease tensions and calm fears that have sparked U.S. legislation that would result in an outright ban on the social media app. How does the TikTok algorithm recommend content? According to TikTok's official explanation, its recommendation algorithm is designed to observe and quantify the following data: User interactions The algorithm tracks data about users' interactions with videos. If a user responds positively by commenting, liking, following or watching the entire video, similarly relevant content is recommended. Similarities between videos and messages TikTok's algorithm scans content and identifies similarities. More specifically, the algorithm is looking for common audio tracks, sounds, hashtags and subtitles. For example, remember when #CornKid went viral? An interview with a boy who liked corn on the cob went viral and turned into a song. Over the next few days and weeks, hundreds of creators used the song in their own clips. The algorithm identifies audio tracks and subject tags and recommends them to anyone interested in having seen such content. Device settings TikTok also looks at device settings to get basic information such as a user's location or preferred language. For privacy reasons, TikTok says these settings are not heavily incorporated into the algorithm. 6 Tips for Expanding TikTOk Content Exposure TikTok's algorithm has become the hottest topic, but the channel is still an effective option for brands and weblebrities to pick up and collaborate to reach their audience. If you're looking to expand your reach, use these algorithm-recommended tips: Make shorter videos to increase watch time As mentioned earlier, TikTok's algorithm tracks watch time. If followers watch the video from start to finish, this is a positive indicator to the algorithm that more of your content may be shared with users. TikTok also thrives on short video clips, so you should pay attention to content length when creating video content. Interact with similar content Help the algorithm understand who you are by interacting with similar content. ...
Simon Gao
March 13, 2023