Resources

Influencer marketing is a powerful alternative to traditional ads like TV, offering authentic engagement and cost-effective solutions tailored to today’s digital landscape. It builds trust…

Marketers targeting younger generations gleaned valuable insights from a recent MTM survey focusing on viewer preferences for digital platforms over traditional ones. The majority of…

Influencer marketing continues to be a valuable tool for brands, with sponsored content spend predicted to reach $8.14 billion by the end of 2024, according…

There’s something truly captivating about influencer siblings who join forces to create together. Meet the dynamic duos and talented trios of sisters taking the digital…

Military veterans bring a range of experiences and inspiring stories to their followers, whether it’s motivating others to overcome tough situations or showing what life…

Social shopping allows consumers to make purchases as they scroll their feeds. Through interactive posts, consumers can view a product in their feed and, within…

Although 96% of Gen Zers shop online at least once a month, brands looking to capture the attention of this cohort have a challenge on…