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Research shows teens gravitate toward YouTube, TikTok, Instagram, and Snapchat, with 95% of teens (between the ages of 13 and 17) ranking YouTube as their…

Does your brand need an influencer marketing consultant, or is an agency the answer? This post explains how an influencer marketing consultant or team can…

Dual Income No Kids (DINKs) share their spontaneous, adventure-filled lifestyles with highly engaged audiences. From showcasing travels to highlighting everyday routines, these couples captivate followers…

Even the most niche professions have found their voice on social media, and vocal coaches are no exception. These influencers blend their expertise in vocal…

To an outsider, the success of influencer marketing might be chalked up to obviously tangible goals, like product discovery, improved SEO efforts, or higher conversions.…

Influencer marketing is an essential piece of any robust, successful marketing strategy. Many social shoppers choose brands to follow and products to purchase based on…