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Written by: Jaime Krzos - Senior Strategist at IZEABrands are moving away from traditional one-off campaigns and embracing a new approach: always-on influencer strategies. This…

Written by: Alexis Andreasik, Head of Strategy, and Jaime Krzos, Senior StrategistInfluencer marketing has exploded in popularity, especially among consumers under 45 who consider influencer…

Written by: Alexis Andreasik - Head of Strategy at IZEAReach and impact are two sides of the same coin. Reach refers to the number of…

Written by: Alexis Andreasik - Head of Strategy at IZEAAs the social media sphere continues to evolve and trends shift rapidly, there remains one steadfast…

A recent Coach campaign provides a valuable lesson for all marketers aiming to broaden their reach. The handbag brand wanted to diversify its audience to…