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Over the years, TikTok has become the social platform of choice for millennials. If they are part of your target audience, then TikTok should be an important part of your marketing strategy. However, as the number of TikTok users and weblebrities has grown by leaps and bounds, it has become increasingly difficult for brands to find a target audience and the right weblebrity to work with. While collaborating with super influencer on TikTok still works, it is often easier to produce desirable marketing results with overseas waifs or KOCs with smaller followings to create a real connection with a pendant audience as prices continue to climb.

WHAT IS A LOCAL influencer KOL?

OVERSEAS LOCAL ONLINE CELEBRITY KOLS ARE CELEBRITY BLOGGERS WHO ARE LOCATED NEAR THE ACTUAL MARKETS THAT BRANDS AND PRODUCTS ARE TARGETING. THEY USUALLY HAVE MORE THAN 10,000 PRECISE AS WELL AS HIGHLY ENGAGED FOLLOWERS IN THE SAME REGION. THEY TEND TO POST MORE TARGETED CONTENT, THUS INCREASING ENGAGEMENT. OVERSEAS LOCAL ONLINE CELEBRITY MARKETING WITH SCALE IS PERFECT FOR SMALL BUSINESSES LOOKING TO ATTRACT NEW CUSTOMERS OR CONNECT WITH EXISTING CUSTOMERS.

HOW TO FIND LOCAL INFLUENTIAL ONLINE CELEBRITY KOLS OVERSEAS?

Use these tips from IZEA to find influential bloggers for your brand on TikTok.

1. TikTok Search

When trying to find micro-netizens on TikTok, searching in the official app is of course efficient and accurate. After logging in to your account, click on the search bar in the upper right corner. Type in the name of a celebrity or category, then your location, and then select the "Users" option. Scroll through the list of accounts and even filter by criteria to narrow down your search to get a list of the weblebrities you want to find.

2. For You page recommendation

The "For You" page may be helpful if your brand account is active and regularly interacts with content in your niche or created from nearby locations. This page displays content and accounts that are relevant to your interests, segments and locations.

3. Hashtags

Hashtags are a great way to find webloggers in your location and niche. You can enter a hashtag in the search bar and scroll through the list of content, or go to the "Hashtags" option and search for that hashtag and others like it. Including #ad will show you sponsored content that the creator has already posted. When searching for a hashtag in a segment, the more specific the better. Broader hashtags can provide insight into overall content trends, but when searching for webmasters and bloggers (especially local KOLs), differentiation may give you the desired results.

4. Keywords

As with subject tags, targeted keywords can be used to find influential online bloggers in your target location and segment. The two results will be very similar, but the keyword search results may contain content not found in the subject tags and vice versa.

5. Your followers/following fans and followers

If your brand account already has active followers, it is likely that some of these accounts belong to people in the same area. It may also be effective to search your email list (if you have one), look at previous and frequent buyers, or search for customers on TikTok who may have posted about your brand. It may be possible to get more authentic bloggers and build effective brand ambassador relationships based on product reviews, unboxing videos, and other content created by fans who have already interacted with your brand at events.

6. Influencer databases 网红数据库

WHILE THE ABOVE OPTIONS ARE USEFUL, THEY CAN ALSO BE TIME-CONSUMING. FORTUNATELY, A influencer DATABASE CAN HELP BRANDS DISCOVER influencer BLOGGERS IN THE SAME INDUSTRY AND REGION WITHIN MINUTES WITH A FEW SEARCH SETTINGS. THERE ARE ALSO VARIOUS INTEGRATIONS THAT CAN CONNECT CUSTOMER LISTS TO KOL/KOC MATCHING TOOLS.

ABOUT IZEA GLOBAL influencer MARKETING

IZEA Worldwide, Inc. ("IZEA") is a marketing technology company that provides software and professional services that enable brands to collaborate and transact with the full range of today's socially influential online KOLs and content creators. The company is a pioneer in the evolving commercialization of content, enabling self-publishers to create value through their content, creativity and influence. IZEA launched the industry's first influencer content marketing platform in 2006 and has since facilitated nearly 4 million transactions between online brand buyers and influencer content creators. Leading brands and agencies worldwide have partnered with IZEA to drive social media engagement rates, diversify brand voice, expand content production and drive measurable return on investment.

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