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Marketers trying to keep up with social media trends may find it a challenge to know where to invest their efforts and budgets. With new platforms like BeReal growing in popularity and older platforms like Twitter losing users, charging subscription fees and scrambling to find fake accounts, predicting marketing trends is more difficult than ever.

To help you get past the confusion, check out some statistics and expert insights on everything from podcasts to content for augmented reality products, and social search products.

Now is not the best time to start a new podcast

For a while, podcasts seemed destined for infinite growth. But with 80% fewer podcasts launching in 2022 than two years ago, the trend seems to have slowed significantly for both indie creators and larger studios.

That's not to say that existing podcasts are suffering. According to Insider Intelligence, more than 26 million new episodes were released last year, and U.S. listeners increased by 5 percent. While the percentage of Internet users who listen to podcasts at least once a week is expected to decline slightly in the coming years, the industry remains strong.

The competition TikTok is facing

According to Insider Intelligence, TikTok still holds the title of "favorite app" for Gen Z. With 70% of the population expected to use it monthly by 2023, TikTok is facing competition from a number of social startups, including.

  • Gas: Launched in August 2022, the app encourages teens to anonymously share positive responses to polls about their friends and classmates. By January 2023, it had become the No. 1 free social media platform in the Apple App Store. While 95 percent of users choose the free version of the app, there is also a premium version that offers bonus features for $6.99 per week.
  • Fizz: This app is for use by college students only through their university's Fizz community, and it allows students to post text, photos and polls without a username or identifier. The app was created by two Stanford students in 2020 and requires a valid university email address.
  • GENEVA: THIS FREE MESSAGING APPLICATION FOR GROUPS OR CLUBS IS PRIMARILY USED BY GENERATION Z AND CREATORS TO ENGAGE IN CONVERSATIONS WITH LIKE-MINDED COMMUNITY MEMBERS. USERS CAN JOIN OR CREATE FAMILIES AND SET UP CHAT ROOMS, POST ROOMS, AUDIO ROOMS, VIDEO ROOMS AND BROADCAST ROOMS FOR SPECIFIC TOPICS.

TikTok's growth is expected to slow significantly to 43% in 2023 (155% in 2022, according to Insider Intelligence), so experts predict the platform will soon shift to other non-advertising revenue sources.

Currently, the app is experimenting with commercial ad formats (such as directory listing ads) and the TikTok Shop. in addition, subscriptions to the service are not out of the question, and the launch of the TikTok Fulfillment Center will provide warehousing and logistics services to enhance the conversion of users from product discovery to delivery.

BeReal focuses on positivity

The French social media app BeReal, originally released in 2020, has recently caught fire. The app asks users to post a random, unfiltered photo of themselves each day over a two-minute period. With an emphasis on authenticity rather than filtered photos, the Teens looking to struggle with anxiety or self-esteem issues will feel a more realistic view of their peers' lives and a world of authentic content.

The app can already be said without exaggeration that a third of teenagers between the ages of 12 and 17 use the app on a monthly basis.

Meta invests heavily in VR

Meta, formerly known as Facebook, is a technology group with products and services such as Facebook, Instagram and WhatsApp. If your target audience includes 18- to 24-year-olds, it's worth noting that nearly 40 percent of Americans in that age group are starting to search on Instagram and TikTok.

But the real trend to watch in 2023 is the integration of metaverse experiences into users' daily social media consumption. Despite a $13.7B loss in 2022, Meta's 3D virtual world division, Facebook Reality Labs, remains a star project for CEO Mark Zuckerberg.

As user growth numbers decline and ad spending decreases, Meta's investors want the company to cut spending on the project. But Zuckerberg is willing to put up with operating losses - even though they are scheduled to grow significantly in 2023 - in order to fund augmented reality and virtual reality operations for later success.

To be fair, Meta's ecosystem now offers more than 200 virtual reality apps, over $1 million in revenue, and avatars created by more than 100 million WhatsApp users.

If you're still on the fence about implementing augmented reality in your social media marketing strategy, consider the statistics from Shopify: augmented reality and 3D product content converts 94% higher than traditional product content.

Struggling Twitter

After acquiring Twitter in 2022, Elon Musk revealed that he plans to turn the platform into a "super app" called X. Unlike true super apps like China's WeChat, which offers everything from payments to messaging to e-commerce in one app, Twitter is unlikely to transform into a super app anytime soon. Unlike true super apps like China's WeChat, which offers everything from payments and messaging to e-commerce in one app, Twitter is unlikely to transform into a super app any time soon.

The app was already in a downward spiral after losing the trust of users, employees and the public. Combined with technical glitches, sluggish interest in monthly subscriptions, impersonation of "verified" accounts and increased App Store fees, the social media giant is scrambling to make up for lost ad revenue and users before integrating new services into the app.

THE ABOVE IS THE ANALYSIS AND FORECAST TRENDS OF MAJOR SOCIAL MEDIA PLATFORMS AND EMERGING SOCIAL PLATFORMS IN 2023. FOR MORE OVERSEAS SOCIAL MEDIA TREND REPORTS, PLEASE PAY ATTENTION TO IZEA'S CONTENT CHANNEL AND OFFICIAL WECHAT.

ABOUT IZEA GLOBAL influencer MARKETING

IZEA Worldwide, Inc. ("IZEA") is a marketing technology company that provides software and professional services that enable brands to collaborate and transact with the full range of today's socially influential online KOLs and content creators. The company is a pioneer in the evolving commercialization of content, enabling self-publishers to create value through their content, creativity and influence. IZEA launched the industry's first influencer content marketing platform in 2006 and has since facilitated nearly 4 million transactions between online brand buyers and influencer content creators. Leading brands and agencies worldwide have partnered with IZEA to drive social media engagement rates, diversify brand voice, expand content production and drive measurable return on investment.

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